Address specific needs of high-end brands, say luxury brand custodians & experts

In OOH News By VJ Media Bureau - July 08, 2014

Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan Company Limited, talk about how luxury brands can leverage OOH to build a domineering brand presence

Work on big ideas to build strong brand identity in the outdoor: Rahul DaCunha

In OOH News By VJ Media Bureau - July 08, 2014

Recognise and reward good creativity in the outdoor space, says DaCunha

OOH is much more than hoardings: Sudeep Narayan

In OOH News By VJ Media Bureau - July 08, 2014

Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands

Leaders debate pros & cons of media owner-cum-agency business

In OOH News By VJ Media Bureau - July 05, 2014

Session was moderated by Sam Balsara, Chairman & MD, Madison World, and addressed by Alok Jalan, Managing Director, Laqshya Media Group, Bhavana Mittal, Head of Media, Indian Sub-Continent, CBS Global Media, GSK, Armino Ribeiro, CEO, Madison OOH Media Group, and Raj Mohanty, Vice President, Kinetic Worldwide India

OAC 2014 makes a grand opening

In OOH News By VJ Media Bureau - July 04, 2014

Noomi Mehta, CMD, Selvel One Group & Chairman, IOAA, and Nabendu Bhattacharya, Managing Director, Milestone Brandcom, address the inaugural session

Step up collaborations to drive innovations: Charulata Ravi Kumar

In OOH News By VJ Media Bureau - July 04, 2014

The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country

OAC 2014: Top decision makers to deliberate on Delhi Metro opportunities

In OOH News By VJ Media Bureau - July 01, 2014

Manu Seth, Marketing Director, HTC India; Sharat Sharma, Director Operations, Delhi Metro Rail Corporation; Sunder Hemrajani, Managing Director, Times Innovative Media; Siddharth Subramaniam, Principal Manager, Media, ITC Foods; and Haresh Nayak, Managing Director, Posterscope Group India to address the session

OAC 2014: Leading brand marketers to talk about luxury brand adverting

In OOH News By VJ Media Bureau - June 30, 2014

Ruchita Sharma, Head - Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager, Zoya Titan Company Ltd will address the session which will be anchored by Anant Rangaswami, Editor, Storyboard, CNBC, TV18

Peter Livesey to talk about UK Adscreen Networks at OAC 2014

In OOH News By VJ Media Bureau - June 25, 2014

In his company, Livesey focuses on or promoting their product range around the world either directly or through distribution and partnership agreements

Speaking the language of consumers

In OOH News By VJ Media Bureau - June 23, 2014

Rahul DaCunha, Managing Director, DaCunha Communication, to share the Amul story at OAC 2014