“OOH provides a canvas to bring out an idea”

In Viewpoints By Bhawana Anand - May 19, 2018

M3M India is a well recognised brand name in the Delhi NCR real estate industry that has gained its stature because of the quality of their projects and professional approach. Amber Paintal, Head Marketing, M3M India, believes that OOH helps a brand to capture the attention of the target audience that is always on the go

Beverage Branding at BQS – Beat the Delhi Heat

In Gallery By - May 11, 2018

Beverage brands make innovative use of JCDecaux’s Citylights network this summer to connect with consumers in Delhi NCR

Clovia raises a bold question to Delhi girls

In Gallery By Bhawana Anand - April 22, 2018

With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR

Clovia raises a bold question to Delhi girls

In Campaigns By Bhawana Anand - April 20, 2018

With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR

Exide is all charged up to check summer meltdown

In Campaigns By Ria Banerjee - April 16, 2018

The brand campaign, planned and executed by Kinetic India, is targeted at a wide cross-section of consumers in over 30 cities across the country that include Delhi NCR, Hyderabad, Chennai, Kolkata, Coimbatore, Madurai, etc

Trend-setting Titan ups the style quotient

In Campaigns By M4G Bureau - March 22, 2018

The 1-month outdoor campaign, executed by OMI, the specialist’s outdoor agency wing of Laqshya Media Group, has been rolled out in 22 cities that include Delhi NCR, Mumbai, Pune, Bengaluru, and Kolkata

Srei dials in happiness through #HappyRainbowBox

In Digital OOH By Ria Banerjee - March 06, 2018

Designed by Mindshare World and executed by Kinetic Worldwide, the campaign was launched in four major markets – Delhi NCR, Mumbai, Ahmedabad and Kolkata

‘OOH design must befit the streetscape’

In Viewpoints By Manu Mahajan - January 22, 2018

OOH has the power to shape streetscape which reflect the vitality and character of an area, allowing for a complex interplay of various elements (below and above ground), and careful juxtoposition of these elements is going to result in memorable and unique streetscapes

‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’

In Gallery By - December 05, 2017

The panelists shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference

‘As demand for green printing picks up, costs are bound to come down’

In Gallery By - December 04, 2017

Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital advocated the reasons for OOH to go green, in their joint presentation at the Delhi NCR Talks OOH Conference