Programmatic will bring in new money to OOH: Jean- Christophe Conti

In OOH News By Bhawana Anand - May 06, 2019

Jean- Christophe Conti, CEO of VIOOH drove home the significance of programmatic OOH and the future of DOOH at the 60th FEPE International Congress

Accelerate industry transformation: Jean Charles Decaux

In OOH News By Rajiv Raghunath - May 03, 2019

While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing the share to 10%

‘Dynamic content can bring contextual relevance to OOH’

In OOH News By Bhawana Anand - May 03, 2019

Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium

FEPE unveils new indentity

In Gallery By - May 02, 2019

The international congress adopts new identity to connect with international markets

OOH needs new skill-set

In OOH News By Bhawana Anand - May 02, 2019

Tim Delaney, Chairman & Creative Director at Leagas Delaney speaks about the creative side of the OOH medium

FEPE International rechristened as World Out of Home Organization

In OOH News By Rajiv Raghunath - May 02, 2019

This was announced at the 60th FEPE Congress in Dubai

Congress on a highway visibility ride with FleetAds

In OOH News By Bhawana Anand - April 24, 2019

The party goes for Container Fleet branding with 1000 containers being branded with the ‘Ab Hoga Nyay’ campaign

Congress takes the Metro route for campaigning in Delhi

In Campaigns By Bhawana Anand - April 23, 2019

In partnership with Eg. Communications, the campaign has been rolled out on Lines, 2, 3, 5, 6 and 8 of Delhi Metro

Political parties on auto gear for campaigning

In OOH News By Bhawana Anand - April 22, 2019

BJP, Congress and AAP are executing widespread campaigns through auto rickshaws in association with Adventure Media

And now it’s the Congress with its campaign pitch

In Campaigns By Bhawana Anand - April 11, 2019

The election campaign by the Congress party has been plastered on a bouquet of formats in Delhi