Times OOH showcases options at Mumbai Metro

In OOH News By VJ Media Bureau - February 13, 2014

Times OOH presented branding opportunities and organized a client recee for the Mumbai Metro.

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

Activation versus OOH: The multiplier effect

In Viewpoints By M4G Bureau - December 12, 2013

Activation has a multiplier effect on the entire communication cycle, therefore brands are using activation as a multiplier to OOH or OOH as a multiplier to activation, says Kaushik Chakravorty, COO, Vivaki Specialist Services, as he shares with Outdoor Asia his thoughts on the role of activation in the context of OOH advertising.

Arghya Chakravarty joins Times OOH as CEO

In OOH News By VJ Media Bureau - September 20, 2013

Arghya comes with a rich experience having had fruitful stints at Tata Steel, Asian Paints and PepsiCo.

Apollo Tyres go iconic at airports

In Campaigns By Bhawana Anand - June 05, 2013

The leading tyre manufacturing company in association with Vivaki Specialist Services has helped the brand in creating larger than life brand images through outdoor, which in turn has delivered positive results.

Blackberry Z10 - Smart message for smart phone

In OOH News By Bhawana Anand - May 31, 2013

In association with Vivaki Specialist Services, the brand used large sized media to create impact and imagery rather than going for reach and frequency.