Chanel checks into Munich Airport to promote new fragrance

In Digital OOH By M4G Bureau - October 24, 2017

The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the airport

Audi drives contextual advertising on DOOH in UK

In Digital OOH By M4G Bureau - October 21, 2017

The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location

Colors Super casts Bigg Boss Season 5 on OOH canvas

In Campaigns By M4G Bureau - October 20, 2017

The campaign is aimed at building audience for the reality show

Tanishq dazzles OOH with The Padmavati Collection

In Campaigns By M4G Bureau - October 17, 2017

OMI planned and executed the 3-week campaign in more than 25 cities

American Express highlights ‘Lifelong Rewards’ for customers

In Gallery By - October 16, 2017

OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion

Omkar Realtors goes big on low interest rate offer on ‘Trilliant’

In Gallery By M4G Bureau - October 16, 2017

The real estate brand smartly targets Mumbaikars with city-wide extensive OOH campaign

Auto brands slip into the OOH fast lane to drive sales growth

In OOH News By Amaan Kazmi - October 16, 2017

Most of the auto brand campaigns highlight festive offers to customers, while some beckon buyers to take advantage of GST exemption on particular class of vehicles

American Express highlights ‘Lifelong Rewards’ for customers

In Campaigns By Bhawana Anand - October 16, 2017

OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion

Posterscope launches OOH rate benchmarking tool ‘rateOOHmeter’ for buying efficiency

In OOH News By M4G Bureau - October 16, 2017

The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats pan India

Omkar Realtors goes big on low interest rate offer on ‘Trilliant’

In Campaigns By M4G Bureau - October 15, 2017

The real estate brand smartly targets Mumbaikars with city-wide extensive OOH campaign