Fashion house Coach premieres 3D animated film on Piccadilly Lights

In Digital OOH By M4G Bureau - November 09, 2022

The campaign tells the story of Lil Nas X’s courageous evolution to become the person he is today

Saatchi & Saatchi, TMW Unlimited, St Luke’s, Dentsu Creative bag top prizes in Ocean’s annual digital creative competition

In Digital OOH By Rajiv Raghunath - October 14, 2022

EE, Zoom By Ocado, Solgar, The Trussell Trust are among the award winners

Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study

In Research By Rajiv Raghunath - October 11, 2022

Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.

Author Jay Shetty marks World Mental Health Day on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - October 11, 2022

Jay Shetty says: “I took to the streets hoping that we could provide that outlet for people by having real, open, honest, and vulnerable conversations with no judgment.”

Parag Milk Foods’ ‘Pride of Cows’ now in Ahmedabad

In OOH News By M4G Bureau - October 03, 2022

Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad.”

Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022

In OOH News By M4G Bureau - July 29, 2022

Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.

Vipul Mishra , Head - Strategic Alliance & Brand Partnership, Paytm, is on-board OAA 2022 Jury

In OOH News By - July 13, 2022

Vipul comes with close to two decades of core consumer marketing experience and has worked across 5 different industries, namely FMCG, Telecom, Automobile, Fashion Retail and now Fintech industry.

Deepak Ahuja, Media Strategy and Planning Head at Olx Autos, joins the Jury panel for OAA 2022

In OOH News By M4G Bureau - July 12, 2022

Deepak is a media agency specialist with a planning and buying career spanning more than two decades.

Ocean Outdoor’s annual DOOH creative competition returns with £500,000 prize fund

In OOH News By Rajiv Raghunath - July 11, 2022

This year there are two award categories - one for brands and a second for charities.

Pallavi Nayak, Head of Marketing, ONMO on OAA 2022 Jury panel

In OOH News By M4G Bureau - July 09, 2022

Pallavi Nayak is an accomplished brand strategist and marketing specialist with over a decade’s experience spanning Gaming and Entertainment, E-commerce (Food Tech), FMCG (Alco-Bev), and Telecom industries.