Raeem International acquires Core Media Pakistan

In OOH News By Rajiv Raghunath - April 15, 2024

“This strategic move aligns with our vision of expanding our capabilities, enhancing our service, and ultimately delivering greater value to our business partners,” says Salman Amjad, CEO, Raeem International.

‘OOH business in Delhi is on the ascendancy’

In Viewpoints By M4G Bureau - April 15, 2024

Rohit Chopra, COO, Times OOH maintains that there has been a surge in business from key national agencies as well as regional ones

‘We liberate OOH firms from tedious reporting & admin burdens’

In Viewpoints By M4G Bureau - April 11, 2024

Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick speaks about the company’s business offerings, mode of client engagement, market outreach and other key factors in an exclusive interview with Rajiv Raghunath, conducted in Cape Town. Edited excerpts:

Innovation, client-centricity, sustainability, purpose define Mamela Media’s business approach

In Viewpoints By Rajiv Raghunath - April 08, 2024

Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the principles that drive her business endeavours, in an exclusive interview with Rajiv Raghunath, conducted in Cape Town.

‘Customisation drives better brand recall & results for campaigns’

In Viewpoints By M4G Bureau - April 04, 2024

Upinder Singh, Project Director, Edge1 speaks to Media4Growth about how reliable insights into consumers can help boost business growth by up to 5x.

Election campaign spends set to buoy OOH business

In OOH News By Sakshi Sanghavi - March 27, 2024

BJP appoints Madison Media for media buying ahead of elections, Congress opts for IPG Mediabrands

‘We're actively exploring acquisitions and working to increase our inventory’

In Gallery By - March 08, 2024

Paul Inman, Managing Director, 75Media talks about the company’s business approach in conversation with Rajiv Raghunath.

Laser focus on quality, technology & transparency

In OOH News By Rajiv Raghunath - March 04, 2024

Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist agency’s unalloyed focus on best business practices, transparency, data & tech application, and team building in an interview with Rajiv Raghunath.

Kaushik Outdoors bags exclusive rights for unipoles at 100+ locations across Ahmedabad

In OOH News By M4G Bureau - February 28, 2024

The OOH firm states that the vantage location of the unipole sites, and their high visibility, make for strong business prospects

Srishti bags exclusive 7-year ad rights for Veer Savarkar International Airport, Port Blair

In OOH News By Rajiv Raghunath - February 14, 2024

The airport is the veritable gateway to expanding tourism and other businesses in the archipelago