'Innovations should be proposed by Media Owners'

In Viewpoints By M4G Bureau - December 07, 2013

Alok Ranjan, Area Business Manager, Kolkata - Tanishq - Titan Company Limited, tells Outdoor Asia how the medium can grow further in West Bengal with innovative initiatives from media owners.

'Digital and innovations key to higher OOH spends'

In Viewpoints By M4G Bureau - December 05, 2013

Anand Sahai, Business Head - Vodafone Bengal, tells Outdoor Asia how OOH works for the brand in West Bengal and what are still needed in order for the OOH spends to go up in the state.

PMR appoints Anil Goyal as VP-Outdoors

In OOH News By VJ Media Bureau - November 27, 2013

Anil has been brought in to expand business footprint and utilize PMR client and vendor relationships to the fullest.

UP Talks OOH: 'How agencies can add value to media owners' business'

In OOH News By VJ Media Bureau - November 12, 2013

Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value to the other. Raj Mohanty, Vice President Kinetic India, will talk on the role of agencies at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

'Need standardised rates'

In Viewpoints By M4G Bureau - November 11, 2013

Vikram Mansukhani, Area Business Manager, Tanishq, on the challenges involved in executing an OOH campaign in a market like UP.

'Next only to TV...'

In Viewpoints By M4G Bureau - November 11, 2013

Upanga Dutta, Circle Business Head, UP East Circle, Uninor talks about the role of OOH in the brand's efforts towards capturing its TG in the UP market.

'Need more industry initiatives'

In Viewpoints By M4G Bureau - October 29, 2013

Rajan Gupta, Hub Head - Mobility Business Unit, Tamil Nadu and Kerala Circles, Tata Docomo, on how the brand approaches the outdoor medium in Tamil Nadu and what would drive higher OOH spend.

Laqshya Connect to focus on experiential marketing

In OOH News By VJ Media Bureau - October 23, 2013

Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.

'Creative agencies need better medium understanding'

In Viewpoints By M4G Bureau - August 09, 2013

Keyur Shah, CEO - Precious Metals Business Muthoot Pappachan Group, on why there are not many creative agencies who specialize in OOH creatives and much more....

OAC 2013: Times OOH launches'Vade Mecum' handbook

In OOH News By VJ Media Bureau - July 06, 2013

The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.