Tanishq unveils Aagomoni collection on OOH

In Gallery By M4G Bureau - October 04, 2017

Kartik Iyer elevated to President - Media Brands; Shripad Kulkarni to move out by year-end

Major reshuffle happens at Dentsu Aegis Network

In OOH News By M4G Bureau - October 04, 2017

Kartik Iyer elevated to President - Media Brands and Amplifi; Shripad Kulkarni to move out by year-end

Tanishq unveils Aagomoni collection on OOH

In Campaigns By Ria Banerjee - October 04, 2017

The brand used a variety of OOH formats that included hoardings to branded mobile vans

Xtreme Media introduces economical LED mesh

In OOH Solutions By Bhawana Anand - October 04, 2017

The new 55m LED mesh, a flexible LED display screen that is lightweight, semi-transparent, IP 65 protected (water, dust & humidity resistant) LED system allows brands to display text, graphics and video animations in full colour (RGB)

“Interactive OOH will provide more storytelling opportunities’

In Viewpoints By Bhawana Anand - October 02, 2017

A homegrown brand Mother Dairy views OOH as a multi-faceted platform for communications. With DOOH media gradually coming into its own, there is a lot more than brands to go for in the OOH space, shares Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd.

Google launches teaser campaign around its soon-to-be launched smartphones

In Campaigns By M4G Bureau - September 30, 2017

The brand takes the OOH medium by storm worldwide to create a suspense around its mobile launch event

Skipper Pipes wows Kolkata with pipes-made Durga Puja pandal

In Gallery By Ria Banerjee - September 28, 2017

The works of art at the pandal complemented the brand’s extensive OOH campaign in the city of Kolkata

Peter England drives fashionable campaign with metro branding

In Campaigns By M4G Bureau - September 28, 2017

The brand opted to wrap Delhi Metro rakes on two of the busiest lines – Line 2 & Line 3 / 4 -- to grab maximum eyeballs

Skipper Pipes wows Kolkata with pipes-made Durga Puja pandal

In Campaigns By Ria Banerjee - September 27, 2017

The works of art at the pandal complemented the brand’s extensive OOH campaign in the city of Kolkata

Pantaloons installs record 48ft branded Dandiya sticks at Ahmedabad mall

In Campaigns By Bhawana Anand - September 27, 2017

Placed at One Mall in Ahmedabad, the dandiya sticks weigh over 1 ton and will be on display till September 30