Campaigns
Google launches teaser campaign around its soon-to-be launched smartphones
The brand takes the OOH medium by storm worldwide to create a suspense around its mobile launch event
Google has used the OOH media in a big way to create a suspense around its soon to be launched smartphones. The launch event is scheduled on October 4 where the second generation Pixel smartphones will be unveiled. Interestingly, the OOH campaign creative states “Ask more of your phone” with the multi-colored G logo and October 4 at the bottom, deployed across metro cities i.e. Mumbai, Delhi and Bengaluru.
The OOH campaign in India, a part of the brand’s global marketing push, has been executed in several other international markets with the same creative and clutter breaking strategy. Considering the growing concentration of Google on OOH, the brand has become one of the top spenders in the OOH global market along with Facebook.
In India, Google’s OOH mandate is handled by Kinetic India.
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By taking the multi-factor narrative outdoors, the campaign underscores Franklin Templeton’s intent to simplify a technical concept for everyday investors.
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The campaign is conceptualised by Havas Creative
Apple’s iPhone 17 Pro goes big on outdoor
The hoardings highlight the device in a way that is Apple’s style- clean, bold and product-first.
Artwork created with quantum computing debuts on DOOH’s Bradford Media Wall
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.
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The campaign is developed by TMG Creative Ltd.
PlayStation unleashes the ‘Demon Sumo Wrestler’ in DOOH campaign
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The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
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Markets in FocusNew IMARC study projects Australian DOOH market to cross US$1 Billion by 2033
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Markets in Focus“Static billboards still deliver massive reach and remain the backbone of UP OOH”
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Campaigns
L’Oréal Paris launches OOH campaign for its new Glycolic Gloss Range
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Campaigns
FA unveils England-wide DOOH campaign on grassroots misconduct