Audience Data & Measurement
Google makes DOOH inventory available in Display & Video 360 campaigns
Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time
Google has announced that all Display & Video 360 users will now be able to expand their campaigns to DOOH ads on screens in different environments, such as, stadiums, airports, bus shelters, shopping centres, elevators, cabs, etc.
A blog released by Google says: “With digital out-of-home ads in Display & Video 360, brands can combine the emotional power and captivating formats of traditional out-of-home advertising with the efficiency of other digital channels. With a single plan, they can reach people on screens of all shapes and sizes. And, it can be done rapidly and efficiently.”
Google says that marketers will be able to activate, pause, and optimise DOOH campaigns in near real time, with a full overview of your online and outdoor promotional efforts controlled via a single dashboard.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
G3 Media joins COMMB to strengthen OOH presence in Canada
Meta AI’s contextual OOH billboards ask the right questions in Delhi and Lucknow
DDX Asia is back with its 3rd edition to be held in Mumbai on February 12 and 13, 2026
Vyoo to showcase AI-Powered OOH measurement at OAC 2025 Expo
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
OnePlus India takes over Bengaluru Metro with full-train wrap
The campaign is executed by Rapport Chrome
CaratLane rolls out the red carpet for national flight attendant day
The campaign is executed by Xperia Group
Myntra goes big for its “End of Reason Sale” OOH campaign
The campaign is executed by Posterscope
bigbasket turns bus shelters into vertical gardens for World Environment Day
The creative idea was brought to life by Talented and implemented in partnership with Signpost
Duville Estates’ new OOH campaign for its Riverdale Grand
The campaign is conceptualized by QMP Triloke.
Koddi and DEEL Media join hands to streamline DOOH buying across screens
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
Vritti Mindwave Media to deploy 20 LED vans at Pandharpur Yatra
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI,...
Broadsign unveils automated in-advance DOOH transactions
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built...
“AI poised to redefine OOH landscape”, Aman Nanda, CSO & Head of Marketing at Times OOH
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
AI to revolutionize OOH advertising: A new era of measurability and performance
Jithu Prasad, Founder and CEO of Advertalyst suggests that AI can help unlock more budgets for OOH, giving advertisers the...
-
OACCEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
-
OAAPernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
-
OAAGeneral Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
-
Industry News‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels
