Campaigns

Tanishq unveils Aagomoni collection on OOH

The brand used a variety of OOH formats that included hoardings to branded mobile vans

Published

October 4, 2017

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Tanishq has grabbed the moment to celebrate Durga Puja with their customers in Kolkata by introducing an exclusive range of pure gold, light-weight traditional jewellery branded as ‘Aagomoni’. The brand launched an OOH campaign to highlight the low making charges for ‘Aagomoni’ as also the relatively low price range for the collection.

It may be added that Tanishq had also organised a fashion show in the city to showcase the five different looks of pujo, judged by Tollywood actor Mimi Chakroborty, who was also a Show Stopper and a Judge.

About the OOH campaign, Anirban Banerjee, Regional Business Manager (East), Titan Company Limited, said: “We have used OOH media like backlit hoardings and branded mobile vans that plied through the city for nearly a month. Our campaign was put up on some 50 hoardings in Kolkata and reset of Bengal.”

Sharing her thoughts about this special collection, Deepika Sabharwal Tewari, Associate Vice President – Marketing, Jewellery Division, Titan Company Limited, said, “Pujo is one of the most revered festivals for Bengalis and to mark this celebration. We at Tanishq launched the special Aagomoni collection. We believe that the beautiful designs from this collection make it a must have for this Pujo.”