‘Brands must show compassion & a sense of sacrifice in communication during pandemic’

In OOH News By Bhawana Anand - April 09, 2020

A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times

‘OOH is pivotal to our brand communications’

In Viewpoints By Bhawana Anand - January 27, 2020

Low-cost carrier IndiGo often goes big on OOH route to promote its new route launches. Willy Boulter, Chief Commercial Officer, IndiGo, shares his company’s OOH approach .

‘Collaboration is key to growth’

In Viewpoints By Bhawana Anand - January 06, 2020

Agam Chaudhary, CMO of Digitalabs highlights the growing influence of technology on brand communication, and the need for different media channels to collaborate. Edited excerpts:

Infuse personalisation, concentrate on micro-markets: WPP India Country Manager CVL Srinivas

In OOH News By Bhawana Anand - July 31, 2018

CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications

Sharekhan by BNP Paribas eye to eye with passengers

In Gallery By Bhawana Anand - September 11, 2017

The check-in counter is a vantage place for brand communications

CP Plus partners JCDecaux India once again to"keep a watch” on Delhi

In Campaigns By Satarupa Chakraborty - September 15, 2016

CP Plus is advertising through JCDecaux networks in Delhi to maximise the reach and frequency of their brand communication

Jasneet Bachal to speak on'Banking on OOH' at OAC

In OOH News By VJ Media Bureau - July 23, 2015

Jasneet Bachal, Sr. Vice President - Group Marketing, Kotak Mahindra Bank, effectively marries brand communication with media at Kotak Mahindra Bank, with a special focus on innovations in the social media dimension.

Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy

In OOH News By Nabamita Chatterjee - January 20, 2015

Advani brings to the agency an experience of over a decade in brand communications and strategy development.

Bright Outdoor anchors Star Cruises campaign in Mumbai

In Campaigns By VJ Media Bureau - June 04, 2014

The OOH firm has used billboards and unipoles in iconic, tactical and prime locations like Patel Bridge, Marine Drive, Worli, Bandra Turner Road, and Bandra ROB to drive the brand communication.