‘Experience Axis’ amplifies the joy of shoppping

In Campaigns By Bhawana Anand - August 23, 2018

The campaign, featuring Axis Bank brand ambassador Deepika Padukone, highlights the offers attached to the bank’s credit & debit cards

SBI appoints DDB Mudramax as Media Agency of Record

In OOH News By M4G Bureau - August 17, 2018

The AOR will be managed by Mumbai office under the guidance of Navin Kathuria, EVP and Principal Partner, DDB Mudramax

YES BANK to amplify new banking campaign with OOH medium

In OOH News By M4G Bureau - August 14, 2018

Introducing their new Green deposit product facility, the brand will promote Savings Account, Current Account and Fixed Deposits through 360 degree campaign

Metrics, creative focus will augment OOH advertising: Brand marketers

In OOH News By M4G Bureau - August 01, 2018

The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank

OAC 2018 in Mumbai tomorrow

In OOH News By M4G Bureau - July 26, 2018

The 2-day convention will be addressed by accomplished corporate leaders, brand marketers & planners

Kotak Mahindra Bank VP – Media Pramod Patil to speak at OAC 2018

In OOH News By M4G Bureau - July 17, 2018

Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group

Kotak’s 811 campaign arrives on OOH medium

In Campaigns By M4G Bureau - July 03, 2018

Executed by Kinetic India, the campaign is designed with short-term, high impact strategy for 10 days

OBC casts Huda City Centre station in its corporate hues

In OOH News By Bhawana Anand - June 13, 2018

The BFSI brand has undertaken extensive branding of the media properties at the station, using its brand colours and identity, highlighting the various offerings to the customers

OPPO & South Indian Bank bag semi-naming rights for Kochi Metro

In OOH News By Bhawana Anand - May 22, 2018

The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains

Transparent LED screens hold promise for OOH

In OOH Solutions By M4G Bureau - April 23, 2018

Manufacturing firm Yuchip maintains that in addition to the extremely high market value, transparency, lightness, fashion, aesthetics and other characteristics of the transparent screen help it gain an appreciation of many exclusive clients