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OAC 2018 in Mumbai tomorrow

By M4G Bureau - July 26, 2018

The 2-day convention will be addressed by accomplished corporate leaders, brand marketers & planners

The 14th edition of Outdoor Advertising Convention (OAC) will begin at Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, tomorrow. The 2-day convention (July 27-28) is envisaged to promote knowledge sharing among and between the OOH business leaders and accomplished business leaders from different other sectors. Against this backdrop, Dr A Velumani, Creator & MD, Thyrocare, will talk about his inspirational business journey on Day 1 of the convention. A visionary and an able business administrator, Dr Velumani proves amply clear to industry that ‘focus brings success’. Born to a landless farmer in a small village near Coimbatore in Tamil Nadu, he went on to establish Thyrocare, an industry leading business with a brand worth Rs 3,000 crore.

The convention will kick off with a session on ‘Emerging media consumption patterns – what’s in there for OOH growth’ addressed by Girish Menon, Partner, Head -- Media and Entertainment, KPMG India. Girish, a member of the Institute of Chartered Accountants of India, has more than 15 years of advisory and M&A experience, having advised on more than 150 M&A transactions. He has extensive experience on buy-side and sell-side assisting clients in evaluating the risks and opportunities of their intended transactions. He has led a number of high profile and complex transactions. Some of the key media companies that Girish has advised include Ten Sports, IPL, ISL, FW Sports Investment Fund, Sony Pictures Networks, Alibaba Group, Viacom18, NDTV, Times Group, ETV, CBS, etc.

The media planner’s approach to OOH has a great bearing on brands spends on the medium. Today, as the OOH industry forays into new and unchartered areas, some of which are tech-led or infrastructure-based, the moot question is, are the media planners fully cognizant of the new potentials of the media in delivering big for advertising brands. Media industry veterans Raghav Subramanian and Habeeb Nizamudin, who between them have nearly a decade-long experience in the media industry with a strong foothold in the planning space, will be speaking on the theme ‘OOH Connects, Influences, Inspires, Activates, Amplifies! Are media planners listening?’ Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India, and Habeeb Nizamudin is CMO, IPG Mediabrands – India.

With 25 years+ across various disciplines of marketing, Raghav Subramanian has experience to bring a holistic perspective of communication and business (consumer research, marketing analytics, media strategy and brand management, media management and consulting).

An industry professional for the last 25+ years, Habeeb has built a body of experience across multiple organisations like The Times of India, Ogilvy, Mindshare, Lodestar UM, IPG Mediabrands. Awarded the “Future Advertising Leaders” early in his career, Habeeb built an award winning body of work including the creation of Kodak Moments – India’s first ever gold at Cannes.

Corporate leader Lloyd Mathias, who has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology, will anchor a panel discussion on the theme of  ‘Why brand custodians fail to creatively use OOH – an everywhere medium?’. Until recently, Lloyd was the marketing head of HP's Consumer PC business across Asia Pacific & Japan, based out of Singapore. In previous corporate roles he was President & CMO at Tata Docomo and Senior Sales Director for Motorola's Mobile phone business in India, Bangladesh, Nepal and Sri Lanka. Lloyd had his basic grounding in consumer goods spending 12 years with PepsiCo. His last role was Executive VP Marketing and Category Director for PepsiCo’s beverages in India.

The panel will have as speakers Pramod Patil, Associate VP – Media, Kotak Mahindra Bank, Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India, Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services, and Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd.

Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group.

In her current profile, Gayatri is shaping the changing consumer behaviour in downstream products businesses such as Lubricants, LPG and Solar through communication campaigns that are targeted both to businesses as well as last mile consumers. She leads the CSR practice at Total that contributes to the government’s Skill India programme and provides sustained employment to under-privileged youth in India by joining hands with NGO Sambhav. Gayatri is also shaping the innovation agenda for Total where she is responsible for bringing digital transformation across the value chain that empowers employees, trade and customers.

Anand is an advertising & marketing professional with 21 years of rich experience in building Indian & MNC brands. He has been successful in creating brand awareness & repute for brands across various categories like Banking & Financial Services, Consumer Durables, Automobiles and Media. An astute marketer, Anand has practiced various functions which include customer research & insights, brand management, corporate communication, media planning, product launches, digital marketing, social media management, campaign management & customer experience.

Ankit is a media professional who has worked in various profiles in media across the publisher, media agency, broadcaster & the advertiser domains. He started his career with Dainik Jagran as part of their national sales team. His next job with MindShare Fulcrum gave him exposure to cutting-edge work on media and in-particular digital with HUL’s portfolio of brands, after which he moved to NDTV to be part of the team which launched their general entertainment channel, NDTV Imagine, as part of the Marketing team.

The delegates to OAC 2018 will all be eligible to participate in the open quiz using the official mobile application for Outdoor Advertising Convention 2018 called 'OAC ASIA 2018'. The contest winners will receive attractive prizes, to be given away at the Outdoor Advertising Awards (OAA) 2018 show.

The multipurpose mobile app will serve as a one-stop solution to gather the entire information about the OAC conference & OAA awards. The engaging platform is available on both android playstore & Apple's IOS platforms. Using the app, the delegates can also put up their questions to speakers during the knowledge sessions, and stand a chance to win attractive prizes.









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