Results For "Audience-Metrics"
32 News Found
Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions
In Digital OOH By Rajiv Raghunath - November 12, 2020
Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics
‘Use of audience data tools will induce advertisers to spend more on OOH’
In OOH News By M4G Bureau - October 30, 2020
Bharat Rajamani, CEO, US Advertising threw light on the agency’s audience metrics’ offerings
‘We’re extending active support to IOAA to develop the common currency’
In Viewpoints By Bhawana Anand - September 04, 2020
Sai Nagesh, Chief Strategy Officer, Laqshya Media Group speaks about the Group’s in-house proprietary tool SHARP and the imperative for building a common currency for OOH audience metrics
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
In Research By Rajiv Raghunath - August 04, 2020
Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities
Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group
In OOH News By Bhawana Anand - February 10, 2020
Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers
Indian OOH: Chaotically Organised
In Viewpoints By M4G Bureau - November 19, 2019
Investments in infrastructure, audience metrics and technologies will go a long way toward increasing OOH’s share of the ad budgets
oOh!media expands digital roadside footprint leveraging data and insights
In Digital OOH By Rajiv Raghunath - June 26, 2019
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
oOh! expands roadside DOOH inventory
In Gallery By Rajiv Raghunath - June 26, 2019
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
1st Transit Media Talks Conference underscores the huge business potential of transit media across India
In OOH News By M4G Bureau - March 02, 2019
The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising
Spotlight on audience measurement metrics at 1st Transit Media Talks Conference
In OOH News By M4G Bureau - February 22, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group will make a presentation on ‘How audience metrics will catalyse transit media growth’