Results For "Ashish"
104 News Found
Is TV's loss OOH's gain?
In OOH News By Vjmedia Work Team - October 08, 2013
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.
HBO's latest OOH blockbuster
In Campaigns By Bhawana Anand - September 20, 2013
HBO, in association with DDB MudraMax, has crafted a new OOH campaign to reinforce its brand ideology of offering break free movie experiences on TV.
'Biggest challenge is quantifying the ROI'
In Viewpoints By M4G Bureau - July 19, 2013
Ashish gupta, Director Channel Marketing -- Blackberry India, on measuring ROI in OOH and more….
Hindustan Times launches'Your Gurgaon, Your Voice' campaign
In OOH News By VJ Media Bureau - June 29, 2013
DDB MudraMax creates a high decibel OOH campaign by using unipoles, traffic signals, metro pillar panels and wall wraps to amplify the tagline - "Your Gurgaon, Your Voiceâ€.
Blackberry Z10 - Smart message for smart phone
In OOH News By Bhawana Anand - May 31, 2013
In association with Vivaki Specialist Services, the brand used large sized media to create impact and imagery rather than going for reach and frequency.