Kinetic, Posterscope win Maruti Suzuki OOH mandate

In OOH News By M4G Bureau - January 19, 2018

Following a heavily contested multi-agency pitch for the OOH mandate of auto major Maruti, specialist agencies Kinetic India and Posterscope have empaneled to execute the brand’s OOH duties

‘Outdoor outperforms print, TV in CY2017 the Down Under’

In Research By M4G Bureau - January 18, 2018

The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.

Saatchi & Saatchi wins Expedia global creative mandate

In OOH News By M4G Bureau - January 17, 2018

The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor

Spotify sets the tone for 2018 in the spirit of ‘hope and optmism’

In Campaigns By M4G Bureau - January 14, 2018

Created by Spotify's in-house agency, the out of home campaign has been unveiled in seven U.S. cities (New York, Los Angeles, Chicago, Dallas, Miami, Nashville, and Washington D.C) and in 18 global locations

Xiaomi India gives creative mandate to Lowe Lintas

In OOH News By M4G Bureau - January 05, 2018

The agency has been appointed with a vision to build the long lasting brand recognition; the account is going to be handled by the Bengaluru division of the agency

Xiaomi dials into OOH again to reassert its brand presence

In Campaigns By M4G Bureau - December 26, 2017

The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc.

MRF Perfinza becomes centre of attraction at Mumbai Airport

In Campaigns By Bhawana Anand - December 15, 2017

The tyre major has marked its presence in the activation area of the airport with the express purpose of attracting the attention of some 45 million passengers annually, especially those that own luxury cars; the innovation has been executed in association with The Social Street agency and Times OOH

Happy mcgarrybowen launches its Delhi-Gurgaon operations

In OOH News By M4G Bureau - December 08, 2017

The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Jay Gala will be handling the agency’s business operations. Bodhisatwa will be leading the creative efforts for Happy mcgarrybowen

Nestle retains Publicis Media’s Zenith as AOR agency

In OOH News By M4G Bureau - December 07, 2017

The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate

Vistara promises a premium travel experience all the way

In Gallery By M4G Bureau - November 29, 2017

The campaign has been rolled out in Delhi NCR and Bengaluru. With its brand purple hue in the background, the creative of the campaign showcases a comfortable sitting cabin with a smiling passenger that is highlighted with LED lighting on some sites