Brand Insights

Xiaomi India gives creative mandate to Lowe Lintas

The agency has been appointed with a vision to build the long lasting brand recognition; the account is going to be handled by the Bengaluru division of the agency

Published

January 5, 2018

M4G Bureau

Xiaomi India has appointed Lowe Lintas Bangalore to handle the creative mandate for the brand. The agency won the account on the basis of informal evaluations of multiple agencies done by Xiaomi.

Xiaomi spokesperson said, “Xiaomi is the No. 1 smartphone brand in India. And what has helped us reach there is the constant innovation that is at the core of the brand. In just under three years, Xiaomi has won immense love and innumerable fans in this country. We now aim to establish our vision of ‘Innovation for everyone’ firmly and bring relevance through our products to every Indian. In Lowe Lintas, with its irrefutable experience and expertise in building lasting brands, we have found a perfect partner for the task at hand.”

The online-selling brand started building its offline business aggressively in 2017 through direct distribution and its own stores Mi Homes, Mi preferred partners and partnership with large retail chains. With presence in over 30 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.

Speaking on this new business win, Raj Gupta, CEO, Lowe Lintas, commented, “It