AZORTE’s Design Head Alistair Mccrahan & VM Head Hari Krishnan to speak at DDX Asia 2025

Alistair Mccrahan, Head of Design at AZORTE, and Hari Krishnan, GM-Head of Visual Merchandising, AZORTE, will be making a joint presentation on the theme, ‘Charting a tech led, business enabling store strategy’  at DDX Asia Business Conference 2025 to be organized alongside DDX Asia 2025 Expo on February 20 & 21, 2025 at Nesco Exhibition Centre, Goregaon, Mumbai. 

AZORTE from Reliance Retail has been at the forefront of tech integration in Retail, with dynamic displays, digital store windows, smart trial rooms and setting other tech milestones, all part of the focus on enhancing the in-store shopper journey.  

Alistair and Hari will share insights on the brand’s tech journey, throwing light on how front-end tech helps meet the brand’s business objectives.    

Alistair is a seasoned store design expert with over two decades of experience, and has been consistently engaged in the transformation of retail spaces into dynamic, engaging customer experiences. At AZORTE, Alistair has been instrumental in redefining retail for India’s first ‘fashion tech’ brand by collaborating across departments – information technology, visual merchandising, and marketing.   

Hari brings over two decades of experience in VM and brand experience design, both in India and internationally. Throughout his career, Hari has played pivotal roles in leading visual merchandising functions for prominent fashion brands and companies including Central, Shoppers Stop, Apparel Group (for the GCC region), and AZORTE.   

At AZORTE, Hari and his team have brought tech VM to life, transforming ideas into reality. Key innovations include paperless digital signages, 3D windows, and immersive 3D content.  

The DDX Asia Business conference will direct sharp focus on how digital displays and experiential technologies are redefining consumer experience in the retail and out of home (OOH) advertising spaces. The sessions will focus on relevant aspects such as installation of digital display networks, automation and application of data analytics, creativity using advanced display technologies, innovative customer interface solutions and commerce, etc.  

The knowledge sessions will be delivered by a diverse line-up of speakers, all senior industry professionals representing various segments of the digital display eco-system.  

The conference will be followed by the DDX Asia Business Awards ceremony on February 20th.