Results For "Agency"
415 News Found
Godrej & Boyce brings Starcom Worldwide, Isobar on board as media partners
In OOH News By M4G Bureau - September 19, 2017
The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies
Skechers appoints Scarecrow Communications for creative exertion
In OOH News By M4G Bureau - September 15, 2017
The agency has already begun work for their new products to be launched soon.
‘Measurement should be the top priority for next 5 years’
In Viewpoints By Bhawana Anand - September 02, 2017
Referring to Roda Mehta’s recent speech after receiving the AAAI Lifetime Achievement Award where she pointed to the absence of measurement metrics in the OOH industry, Abhijit Sengupta, CEO & MD, OAP India Agency states that OOH measurement metrics alone will bring respectability to the medium. Edited excerpts of the interview:
‘OOH advertising is a $29 billion global industry’
In OOH News By M4G Bureau - August 17, 2017
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.
Noida Authority decision to remove traffic signal media ‘not clearly communicated’
In OOH News By - August 17, 2017
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
TVS Motor engages Retail Story to drive Scooty campaign
In OOH News By M4G Bureau - August 04, 2017
The agency will be responsible for sales lead awareness of TVS Motor in Tier 2 & 3 cities by branding kirana stores in South India
Madison Media acquires majority stake in HiveMinds
In OOH News By M4G Bureau - August 03, 2017
HiveMinds is a Bengaluru-based performance digital agency that counts among its clients BigBasket, ABOF, ClearTrip, CloudNine Hospitals among others
DDB MudraMax uses interactive technology to showcase ‘The Forevermark Journey’
In Digital OOH By M4G Bureau - July 26, 2017
The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency
IPG Mediabrands launches MAGNA in India
In OOH News By M4G Bureau - July 24, 2017
The agency will be headquartered in Gurgaon
Godrej Nature's Basket fortifies its organic offering
In Campaigns By Bhawana Anand - July 13, 2017
Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers