Campaigns
Xiaomi dials into OOH again to reassert its brand presence
The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc.
Mobile handset brand Xiaomi has launched a large campaign that straddles 13 cities including the 8 major cities to strongly position its new range of offerings in the Indian market. The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc. In all some 100 media units were taken up for the campaign.
In addition, the brand also carried out an LED media innovation in Bengaluru’s Indira Nagar that sees the presence of a large number of young people, who are among the key target groups for the mobile handset brand.
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Campaigns
Bengaluru’s AI Billboard by CARS24 puts traffic violations on the big screen
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Brand Insights
Billboards that spark cravings – Hocco’s bold take on OOH advertising
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Campaigns
Zoya brings creative elegance to the streets through OOH campaign
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Tenders
Chitra OOH secures long-term advertising rights on Airport-Gandhinagar Road