Results For "Africa"
70 News Found
‘Data-driven strategies are defining how OOH is planned, executed & evaluated’
In OOH News By Rajiv Raghunath - March 18, 2024
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar
In OOH News By Rajiv Raghunath - March 15, 2024
Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets
Remi du Preez advocates for a pixel-perfect OOH future
In OOH News By Rajiv Raghunath - March 15, 2024
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
‘Cape Town successfully balances outdoor signage expansion with preservation of city’s natural and cultural heritage’
In OOH News By Rajiv Raghunath - March 14, 2024
Ald. Andrews, Deputy Mayor of Cape Town emphasises the pivotal role of OOH in shaping urban landscapes and fostering economic prosperity throughout Africa.
Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry
In OOH News By Rajiv Raghunath - March 14, 2024
Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.
‘Strong national industry bodies, common currency, sustainability, coordinated adtech vital for OOH growth’
In OOH News By Rajiv Raghunath - March 13, 2024
WOO President Tom Goddard highlighted the key factors driving OOH growth across global markets, and the challenges to be overcome, in his address at the 1st in-person WOO Africa Forum organised in Cape Town, South Africa
Ocean Outdoor CEO Tim Bleakley to headline WOO Africa Forum in Cape Town
In OOH News By Amrit Mishra - February 12, 2024
Tim Bleakley is expected to draw parallels between the African market and Europe, where Ocean boasts a multi-country business presence
Avatar MD Donald Mokgale to give closing speech at Africa Forum
In OOH News By M4G Bureau - February 06, 2024
Donald has led businesses across several African markets, including Carat Johannesburg, Posterscope SSA and dentsu New Business
Top dentsu, Alliance Media executives to speak at WOO’s Africa Forum
In OOH News By M4G Bureau - January 30, 2024
Dawn Rowlands, CEO of dentsu, Sub-Saharan Africa, and Greg Benatar, MD of Alliance Media to speak at WOO’s first in-person Africa event which will be held in Cape Town from March 11-13 2024.
Polygon's Remi du Preez to deliver Science of OOH keynote at WOO Africa Forum
In OOH News By M4G Bureau - December 19, 2023
At Polygon du Preez is building the largest network of programmatically connected digital OOH screens enabling access to an Africa-wide network for media owners, agencies and advertisers