Results For "Advertising"
1767 News Found
“Moving, interactive hoardings can spur more innovations”
In Viewpoints By Satarupa Chakraborty - August 08, 2017
Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:
JCDecaux crafts super premium media at The Collection, UB City
In OOH News By M4G Bureau - August 03, 2017
The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising
OAA 2017 winners awarded
In OOH News By M4G Bureau - July 31, 2017
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra Group won 6. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won 3 each.
“Airport offers experience not products”: Ramendra Kumar Singh
In OOH News By Nabamita Chatterjee - July 29, 2017
Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.
“Rivalry is Relevant”: Joy Bhattacharjya
In OOH News By M4G Bureau - July 28, 2017
Joy Bhattacharjya, Project Director, FIFA U-17 World Cup talks about “Building Bridges: For OOH Business’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.
Digital OOH will drive the consumption of this platform
In OOH News By Nabamita Chatterjee - July 28, 2017
Raman Kalra, Partner, Entertainment & Media Sector, PwC India laid the founding session of ‘How emerging media consumption patterns impact OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017
“Live life on your own terms and remain special” opines Anupam Kher
In OOH News By Nabamita Chatterjee - July 28, 2017
The 13th edition of Outdoor Advertising Convention (OAC), 2017 commenced with an encouraging and inspirational talk by actor Anupam Kher on ‘How to carve your own niche in a competitive world’
OAC 2017 commenced its journey in Mumbai
In OOH News By Nabamita Chatterjee - July 28, 2017
The 13th edition of Outdoor Advertising Convention (OAC), 2017 was inaugurated at Renaissance Convention Centre
Bollywood icon Anupam Kher to address OAC 2017 tomorrow
In OOH News By M4G Bureau - July 27, 2017
The highly acclaimed actor, speaker and author who is also a recipient of Padma Shree and Padma Bhushan, will speak on the theme of ‘How to carve your own niche in a competitive world’, on Day 1 of OAC 2017
Indian Railways evaluating non-fare revenue generation projects
In OOH News By M4G Bureau - July 27, 2017
Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation