Skechers appoints Leo Burnett India as creative agency

In OOH News By M4G Bureau - January 28, 2019

Leo Burnett India's Mumbai branch will look after the account

DAN to handle media accounts of Oppo, OnePlus

In OOH News By M4G Bureau - January 10, 2019

The agency will handle the traditional, digital and OOH advertising of the two brands

Numero Uno hands creative mandate to Milestone Dentsu

In OOH News By M4G Bureau - January 08, 2019

The agency won the account in a multi-agency pitch

UK’s OOH revenues up 7.3% at £300 million

In Research By M4G Bureau - November 17, 2018

For the first time this year, digital revenues account for 50% of total OOH revenues

IOAA appoints A R Sreedhar as General Manager

In OOH News By M4G Bureau - October 24, 2018

Sreedhar is a Chartered Accountant with 24 + years in various roles including National Commercial Head for a Consumer Durables giant

Madison Media wins Aakash Education Services media AOR

In OOH News By M4G Bureau - September 18, 2018

The agency won the account in a multi-agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH

Australian fleet firm P2P investing in digital cab advertising

In Digital OOH By M4G Bureau - September 18, 2018

The company expects advertising to account for 25-30% of total revenues in a few years

Madison’s Platinum Media wins Ganesh Grains Media AOR

In OOH News By M4G Bureau - September 07, 2018

The account will be handled from the Agency’s Kolkata office; Ganesh Grains Ltd. is a homegrown FMCG company and one of the leading wheat product manufacturers in India

YES Bank hits the streets, once again

In Campaigns By M4G Bureau - September 06, 2018

The brand endorses its superior offerings on Savings Accounts & Current Accounts through OOH campaign

Madison Media wins Bajaj Electricals media mandate

In OOH News By M4G Bureau - September 05, 2018

The account size is estimated to be Rs 100 crore per annum across all media