Results For "Account"
125 News Found
Australia’s OOH sector records 9.26% net revenue growth in March quarter
In OOH News By M4G Bureau - April 12, 2024
DOOH revenue accounts for 74.1% of total net media revenue year-to-date
EC mandates mention of printer, publisher on election campaign displays including those on hoardings
In OOH News By M4G Bureau - April 11, 2024
The objective is to establish greater transparency and accountability in the poll campaigning
Innovation, client-centricity, sustainability, purpose define Mamela Media’s business approach
In Viewpoints By Rajiv Raghunath - April 08, 2024
Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the principles that drive her business endeavours, in an exclusive interview with Rajiv Raghunath, conducted in Cape Town.
‘Translate OOH measurability, planning, and strategy into tangible outcomes’
In Viewpoints By M4G Bureau - March 01, 2024
Amit Kapoor, Founder & MD of US Advertising highlights the pivotal role of technology in raising OOH’s accountability standards, efficiency and impact; highlights role of DDX Asia as an industry-level initiative
‘Audience measurement standardisation is necessary for OOH growth’
In Viewpoints By Rajiv Raghunath - February 07, 2024
Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath
Madison Loop wins integrated account of Oberoi Realty
In OOH News By M4G Bureau - November 30, 2023
The agency will oversee creative, digital media, social media and performance marketing for the client
Accountability, addressability, attribution key to OOH success: Sheila Shanmugam
In OOH News By Rajiv Raghunath - November 07, 2023
Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali
QMS launches DOOH post-campaign analysis tool Performance+
In Digital OOH By M4G Bureau - August 28, 2023
The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns
Broadsign appoints Veronica Ong as Sales Director, Southeast Asia
In OOH News By M4G Bureau - January 30, 2023
As former team leader of JCDecaux’s strategic and airport advertising accounts, Veronica Ong collaborated with major global brands buying ad space on the OOH leader’s network.
Yatra of a new kind: When CAs met MSMEs as part of bus campaign
In Campaigns By M4G Bureau - December 02, 2022
Mindwave Media recently conducted a bus campaign called the ‘ICAI MSME Yatra’ for the Institute of Chartered Accountants of India (ICAI) with the ICAI bus travelling to 75 cities across the country in 75 days and conducting more than 10,000 MSME meetings.