These appointments align with the trend towards advertisers running Global OOH Campaigns.
Pinwheel platform allows agency partners to directly fund vetted environmental programmes
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.
Amanda Dorenberg, CEO, ArtsHouse Media Group emphasizes the transformative role of technology in digital out-of-home (DOOH) advertising, highlighting how programmatic DOOH is making the industry more...
Collaboration unlocks new DOOH campaign emissions insights for sustainability-minded media buyers, improves DOOH carbon footprint reporting
The one-day conference, attracting over 450 delegates, was held at Tokyo Midtown Hall and was the first event WOO has been involved with in Japan in...
Praphul Misra, founder and Managing Director of Oi Media, explains that the Indian out-of-home (OOH) advertising industry is slow to adopt technology due to deep-rooted challenges...
Gulab Patil, Founder and CEO of Lemma, laid bare the roadblocks to pDOOH growth in India, while putting forth the solutions that can drive it forward,...
The campaign is executed by The Media Ant
