Zenith wins Spykar media duties

In OOH News By M4G Bureau - September 03, 2018

Abilities like proficiency in delivering effective, data-driven, personalised plans helped the agency in winning this account

YES BANK to amplify new banking campaign with OOH medium

In OOH News By M4G Bureau - August 14, 2018

Introducing their new Green deposit product facility, the brand will promote Savings Account, Current Account and Fixed Deposits through 360 degree campaign

Madison Media wins Continental Coffee media mandate

In OOH News By M4G Bureau - May 31, 2018

Madison Media won this account and will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs 25 crore per annum across all media

Coolwinks.com appoints dentsu X to handle its media duties

In OOH News By M4G Bureau - May 28, 2018

This account, led by Kumar Manish, Executive Vice President, dentsu X India, will be handled from the agency’s Delhi office

Havas Media bags integrated media duties of Netmeds.com

In OOH News By M4G Bureau - May 07, 2018

The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore office

Globally DOOH to grow at 12.60% CAGR during 2017-23

In Research By M4G Bureau - April 17, 2018

Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals

Coca Cola’s Bromance on OOH soon

In Gallery By - April 05, 2018

GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks

Coca Cola’s Bromance on OOH soon

In OOH News By M4G Bureau - April 05, 2018

GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks

Mercedes-Benz S-Class set to ‘Lead the World’

In Campaigns By M4G Bureau - March 29, 2018

Kinetic WW which handles the Mercedes-Benz account undertook the media buying from Times OOH, media concessionaire of both airports.

US-based Ads on Top unveils Dynamix playlist automation via API

In Digital OOH By M4G Bureau - March 28, 2018

Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display