Marriott Hotels first to use Lightvert’s ECHO technology

In Digital OOH By M4G Bureau - December 22, 2017

While viewers are given the impression that the dramatic images are projected into the night sky, they are in fact ‘printed’ temporarily and safely onto the viewer’s eye using the persistence of vision (PoV) effect

Premier Badminton League calls out to fans to cheer the ‘baddies’

In Campaigns By Amaan Kazmi - December 22, 2017

The campaign, executed by MeraHoardings.com – the official outdoor media partner of PBL – has been executed in Hyderabad, Mumbai, Bengaluru, Chennai, Lucknow, Ahmedabad, Delhi, and Guwahati

Lucknow media owners get temporary relief with stay on media removal

In OOH News By M4G Bureau - December 22, 2017

The media owners are still tentative about their business prospects as the matter will be evaluated by the concerned authorities and a final decision on media removal will come through in the coming days

‘Amazon Prime Video crafts smashing presence for ‘The Grand Tour’

In Campaigns By Bhawana Anand - December 21, 2017

Executed across Delhi, Mumbai and Bengaluru, the campaign garners the attention of commuters and visitors via thrilling creative and innovations; executed by Rapport WW; the campaign has been designed to render the adrenaline rush of the motoring show

Boost gets young talent to ‘Play A Bigger Game’ with badminton pros

In Campaigns By M4G Bureau - December 21, 2017

Boost will bring to life the platform of ‘Play A Bigger Game’ with a live activation called Play The Pros @ PBL’18 wherein select kids will get a chance to Play A Bigger Game by rubbing shoulders against PV Sindhu & Carolina Marin

Promoflex Display System building Jaipur Metro advertising formats

In OOH Solutions By M4G Bureau - December 21, 2017

Promoflex is building profile-based formats such as wall mounters of 12ft x 5 ft and 10ft x 5ft sizes and pedestals of 10ft x 6ft size. Both formats are back-lit and flex based

MSRDC invites bid for hoarding structure in Mumbai

In OOH News By M4G Bureau - December 21, 2017

This contract will be awarded for 5 years of duration and is being offered on as-is-where-is basis and as-is-where-as condition. The complete bidding process will be online (e-tendering) in two envelope system

Digital, smart solutions central to JCDecaux’s Nice street furniture project

In Digital OOH By M4G Bureau - December 21, 2017

JCDecaux renews and extends its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole in France for 18 years; the new street furniture includes 17 smart and connected items

Akshay Kumar tickles taste buds with Fortune edible oil

In Campaigns By M4G Bureau - December 20, 2017

Adani Wilmar having appointed Akshay Kumar as the brand ambassador for its Fortune Foods brand has launched a 360 degree brand promotion that includes a powerful OOH campaign across different cities

DMRC awards co-branding rights at 14 stations to 5 firms

In OOH News By M4G Bureau - December 20, 2017

Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station each and Oriental at one