Khushi Advertising appoints Sanjay Nanavare as DGM - Business Development

In OOH News By M4G Bureau - June 22, 2017

Sanjay Nanavare has 28 years of experience in media ad sales. He has worked with leading newspapers, magazines and television channels

Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

In OOH News By M4G Bureau - June 20, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

Emirates renews global media contract with Havas Media

In OOH News By M4G Bureau - June 20, 2017

Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments including India.

Milestone Brandcom launches its creative arm Milestone Dentsu

In OOH News By M4G Bureau - June 20, 2017

Along with handling the creative assignments for Brandcom clients, the agency will be undertaking the exclusive mandates specifically for Outdoor medium.

DDB Mudra Group wins franchise management of Adani Wilmar's Gujarat Fortune Giants

In OOH News By M4G Bureau - June 15, 2017

As per the mandate, DDB Mudra West will look after the brand identity & strategy and marketing solutions and DDB MudraMax will handle on-ground promotions including OOH.

DDB Mudra North bags MY FM's creative mandate

In OOH News By M4G Bureau - June 08, 2017

A well defined strategy and strong understanding of the category helped the agency in winning the creative mandate across media channels.

Shashi Sinha, CEO, IPG Mediabrands India to address & moderate OAC 2017 session on media planning & OOH

In OOH News By M4G Bureau - June 06, 2017

Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport & Magna Global in India

ETV promotes CM Yogi Adityanath's'Uprising Uttar Pradesh'

In Campaigns By M4G Bureau - June 01, 2017

Lavkush Enterprise executed the outdoor campaign for promotion of the event that was broadcast on ETV

Pratap Hegde, CMD, telematics4u to address OAC 2017 on social entrepreneurship & OOH

In OOH News By M4G Bureau - May 26, 2017

Pratap has pioneered new age economic models that knit together private, public, social sectors as well as the scientific community, academia and citizenry - all coming together via collaborative platforms enabled by emerging digital technologies.

Managua city takes OOH route to give identity to its streets

In Digital OOH By M4G Bureau - May 26, 2017

The OOH initiative in the Latin American city of Managua was aimed at rebuilding the confidence of local citizens, business and community groups.