DDB Mudra Group wins franchise management of Adani Wilmar's Gujarat Fortune Giants

DDB Mudra Group has been awarded the mandate for franchise management of Adani Wilmar’s newly created Gujarat Fortune Giants for Season 5 of the Vivo Pro Kabaddi League. As a part of this engagement, DDB Mudra West will be responsible for the development and management of the team’s brand identity, brand strategy and marketing solutions and DDB MudraMax will be responsible for the on-ground promotions, OOH advertising, venue management and logistics management of the team.

This win comes on the back of the agency’s commendable sports marketing credentials, its integrated service offering and the long standing relationship of the agency with the Adani Group.

According to Angshu Mallick, COO, Chief Operating Officer, Adani Wilmar Ltd. "Our corporate office works with the Ahmedabad office of DDB Mudra Group for all marketing communication requirements. For something that we are foraying into for the first time, the group's single window integrated service offering made our decision to partner with them an easy one. It is going to be an interesting journey ahead and while we look to have a winning team on the field of play, we aim to build one with the DDB Mudra Group off the field of play as well."

Rajiv Sabnis, Executive Director- DDB Mudra Group & Managing Partner- DDB Mudra West quoted, “We have a long-standing partnership with the Adani Group. It is now a matter of great pride for us to be associated with the Adani Group’s foray into the Pro-Kabaddi League. We have built a bespoke team that will be operating from a ‘War Room’ in our Ahmedabad office that has been created for the Gujarat Fortune Giants. We are also looking at marketing the Kabaddi team to potential sponsors and helping create a brand to reckon with for the future. We look forward to the exciting times ahead.”