IOAA CEO Praveen Vadhera to speak on leveraging industry’s collective strengths and how that can benefit Gujarat OOH

In OOH News By Sakshi Sanghavi - April 20, 2024

He will also throw light on various industry initiatives that are being planned to strengthen OOH share of client spends

Times OOH COO Rohit Chopra to chair tech session in Gujarat Talks OOH conference coming up in Ahmedabad on April 23

In OOH News By M4G Bureau - April 20, 2024

The session will cover various aspects of DOOH displays solutions, such as, their suitability to Indian market conditions, right pricing, tech support, etc.

Deepa Gupta, VP - West and South, Madison World to join panel discussion on OOH spends in Gujarat markets

In OOH News By Sakshi Sanghavi - April 20, 2024

The panel will direct focus on the pattern of national brands spends in Gujarat markets, engagement of regional brands for OOH, preference scale of DOOH, among others.

Atul Mehta, Director and Chief Strategist, Chitra OOH to share his perspectives on future-proofing media owning business in Gujarat

In OOH News By Sakshi Sanghavi - April 20, 2024

Atul Mehta will participate in the discussion on how conducive the current business and regulatory environment is in Gujarat markets for investments in OOH media contracts & assets

WOO President Tom Goddard extends leadership role

In OOH News By M4G Bureau - April 19, 2024

"Tom has played a major part in transforming WOO into the world-leading trade association it has become,” says WOO Vice-President Jeremy Male

Het Graphics Director Asit Shah to join panel on ‘future-proofing OOH business’ in Gujarat Talks OOH conference

In OOH News By Sakshi Sanghavi - April 19, 2024

The panel will direct focus on factors will help augment media owning business prospects in the Gujarat markets

‘National campaigns invariably cover Gujarat markets’

In Viewpoints By M4G Bureau - April 19, 2024

“The Gujarat OOH industry is doing extremely well," affirms Abhijit Sengupta, CEO of OAP Mediatech, while adding that the ad regulatory environment needs to be more supportive to OOH.

3rd M4G OOH Quizathon contest to go live on Media4Growth at 3PM; register now to participate

In OOH News By M4G Bureau - April 19, 2024

Participate and win attractive prizes

‘Moderate the cost of tendered ad contracts for viability of OOH media ops in Delhi’

In Viewpoints By M4G Bureau - April 18, 2024

Amit Kapoor, CEO, US Advertising says the prevailing high rates at which ad contracts are awarded by the municipal body in Delhi is hurting the media owning business.

‘Growing consumer base, buying power bolster OOH’

In Viewpoints By M4G Bureau - April 18, 2024

Dipankar Sanyal, CEO, Platinum Communications shares his expert insights on the approach to Gujarat market as an OOH specialist and suggests media owners to be more connected with advertisers.