IOAA CEO Praveen Vadhera to speak on leveraging industry’s collective strengths and how that can benefit Gujarat OOH

In the upcoming Gujarat Talks OOH conference, Praveen Vadhera, CEO, Indian Outdoor Advertising Association (IOAA), will be addressing Gujarat Talks OOH on the topic ‘Why IOAA is central to Gujarat’s OOH progress’. The conference is organised by Media4Growth and is set to take place at Courtyard by Marriott, Ahmedabad (Satellite Road) on April 23.

Praveen will speak on: (i) How collective strengths will help media owners to tackle critical issues like delayed payments, regulatory challenges; etc., and (ii) How it is equally critical for the industry players to participate in common initiatives like building a common currency, promotion of OOH, standardisation of business practices, use of adtech, among others.

Praveen Vadhera, commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.

IOAA being the backbone of the Indian Out-Of-Home (OOH) industry, unites every big and small OOH companies under its wing. Praveen Vadhera