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Results For "Gujarat-Talks-OOH"

13 News Found

Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen
Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen

In OOH News By VJ Media Bureau - December 22, 2016

With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.

Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers
Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers

In OOH News By VJ Media Bureau - December 22, 2016

Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujarat”

Digital technologies are transforming OOH advertising: Lokesh Kumar
Digital technologies are transforming OOH advertising: Lokesh Kumar

In OOH News By Satarupa Chakraborty - December 21, 2016

There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says Kumar

Gujarat was investor-friendly even in times of economic slowdown: Jayesh Yagnik
Gujarat was investor-friendly even in times of economic slowdown: Jayesh Yagnik

In OOH News By Satarupa Chakraborty - December 20, 2016

OOH industry in Gujarat needs to expand beyond ABSR (Ahmedabad, Baroda, Surat, and Rajkot), says Yagnik

Let's limit the number of hoardings a city can have: Parag Desai
Let's limit the number of hoardings a city can have: Parag Desai

In OOH News By Satarupa Chakraborty - December 20, 2016

Desai suggested a creative use of OOH space in terms of what works where

Strong industry body will boost Gujarat OOH business: Media owners
Strong industry body will boost Gujarat OOH business: Media owners

In OOH News By VJ Media Bureau - December 19, 2016

Noomi Mehta, President, IOAA laid particular emphasis on the need for the Gujarat OOH media owners to come together as a strong regional association; Asit Shah, Partner, Het Graphics, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Paresh Rajnikant Shah, MD, Sujal Advertisers, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity, and Prashant Gadhav of The Sandesh Ltd urged the IOAA to provide leadership and key support in critical areas

Creative solutions will enhance OOH impact: Jitendra Chauhan
Creative solutions will enhance OOH impact: Jitendra Chauhan

In OOH News By VJ Media Bureau - December 19, 2016

OOH advertising has played an instrumental part in the brand building of JudeBlue in Gujarat, says Jitendra Chauhan, CMD, JadeBlue Lifestyle India

1st Gujarat Talks OOH get underway in Ahmedabad
1st Gujarat Talks OOH get underway in Ahmedabad

In OOH News By VJ Media Bureau - December 16, 2016

The conference was inaugurated by the Chief Guest Jitendra Chauhan, CMD, JadeBlue Lifestyle India. Noomi Mehta, President, IOAA; Asit Shah, Partner, Het Graphics; Bakulesh Kantilal Mehta, CMD, Chitra Publicity Co Pvt Ltd; and Vasant Jante, Managing Director, VJ Media Works joined Chauhan in lighting the traditional lamp

Leading media owners to chart industry growth path at Gujarat Talks OOH on Dec 16
Leading media owners to chart industry growth path at Gujarat Talks OOH on Dec 16

In OOH News By VJ Media Bureau - December 15, 2016

Asit Shah, Partner, Het Graphics, Paresh Rajnikant Shah, Managing Director, Sujal Advertisers, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity and Prashant Gadhav of The Sandesh Ltd will participate in a panel discussion on the theme"How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable, accelerated business growth”

Noomi Mehta, Indrajit Sen to address Gujarat Talks OOH on Dec 16
Noomi Mehta, Indrajit Sen to address Gujarat Talks OOH on Dec 16

In OOH News By VJ Media Bureau - December 14, 2016

Noomi Mehta, President, IOAA will steer a panel discussion on the theme"How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable, accelerated business growth,” whereas Indrajit Sen, CEO, AdWise will make a presentation on technology and OOH with focus on media monitoring

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