Results For "IOAA"
112 News Found
IOAA appoints Praveen Vadhera as CEO
In OOH News By M4G Bureau - November 20, 2023
Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.
Common currency, inclusive membership, collaborative ecosystem, upskilling programmes – IOAA focus areas: Pawan Bansal
In OOH News By Rajiv Raghunath - November 03, 2023
Pawan Bansal, Chairman, IOAA spoke about the industry body’s high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum being organised in Bali, Indonesia
‘Media owners & agencies should look to work in unison’
The conversations with Advertising Agencies Association of India (AAAI) should restart, says Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA)
Implementing the SOP in letter & spirit is very necessary: IOAA Chairman Pawan Bansal
Pawan says that’s when most media owners will see value in coming into the IOAA fold
‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’
Pawan Bansal, Chairman, Indian Outdoor Advertising Association speaks about the apex body’s plans for deeper engagements with policy makers & regulators, brand marketers & specialist agencies, in an interview with Rajiv Raghunath.
Pawan Bansal unanimously elected as Chairman of Indian Outdoor Advertising Association
In OOH News By Rajiv Raghunath - August 31, 2023
Inclusivity, tech focus, adoption of best business practices core to Pawan’s vision for IOAA
‘Working in the OOH industry is extremely stimulating and demanding’
Rachana Lokhande, Founder, Glocal Bridge & Advisor to the Board of IOAA, highlights the myriad experiences that go into the making of an OOH professional.
Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023
In OOH News By M4G Bureau - January 02, 2023
Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023
Audience Measurement booklet launched at OAC 2022
In OOH News By M4G Bureau - August 18, 2022
The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.
IOAA Session at OAC 2022: Rachana Lokhande, Advisor to the Board of IOAA & Magesh Poondi, CEO, Relu Ai Systems to make a presentation on the OOH metrics platform
In OOH News By M4G Bureau - August 11, 2022
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.