Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market

In OOH Solutions By Rajiv Raghunath - April 12, 2024

The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.

Renowned green OOH media firm Zest Outdoor takes up Title Sponsorship of OAC 2024

In OOH News By M4G Bureau - April 10, 2024

"We are proud to sponsor OAC because it stands as a beacon in the out-of-home industry, fostering growth and innovation,” says Rajneesh Bahl, CEO of Zest Outdoor

Apurva Sircar, Senior VP and Head - Marketing, Bandhan Bank joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - April 10, 2024

Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva

Chitra OOH takes up ‘Powered By’ sponsorship of Gujarat Talks OOH conference coming up in Ahmedabad on Apr 23

In OOH News By M4G Bureau - April 08, 2024

Gujarat Talks OOH conference will draw the attention of brands and buyers operating at the national level to the out of home (OOH) advertising opportunities at the state level, and help build a collaborative approach among the media owners operating within the state or region

Step into the spotlight: Advertising Club of Madras issues glittering call for entries for the 42nd MADDYs 2024 Advertising Awards

In OOH News By Sakshi Sanghavi - April 02, 2024

The awards feature a record breaking 146 categories

Daawat rolls out multi-city campaign with the ‘Chunoge toh farq dikhega’ proposition

In Campaigns By Sakshi Sanghavi - April 01, 2024

Khushi Advertising executed the innovative campaign

OAA 2024 contest opens today, EY once again Tabulation Partner

In OOH News By Rajiv Raghunath - April 01, 2024

OAA 2024 has 7 award categories, 27 sub-categories

UK’s Global inks 10-yr deal with BT, set to turn legacy payphones into digital units

In OOH News By M4G Bureau - March 29, 2024

Global will also continue to represent BT’s street furniture advertising sales for the next decade

OAA 2024 contest will be open for entries from April 1, new award categories introduced

In OOH News By M4G Bureau - March 28, 2024

Entries to be submitted online latest by May 15

Madison Media, Wavemaker India lead OOH victories at EMVIES 2024

In OOH News By Sakshi Sanghavi - March 27, 2024

The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22