‘Radhe Shyam’ casts dramatic imageries on OOH canvas

A romantic drama set in the 1970s, ‘Radhe Shyam’, starring Prabhas and Pooja Hegde in prominent roles is one of the biggest movie releases so far this year. The movie, made with an estimated budget of Rs 300-350 crore, has been dominating the OOH skyline in multiple cities, with Bright Outdoor Media having executed the campaign using diverse formats.

Bright Outdoor has used billboards, gantries, and other formats at prominent locations in Mumbai, Delhi, Chandigarh, unipoles in Mohali, multiple formats in Lucknow, Jaipur and Indore, Pune, Ahmedabad, Kolkata, Nagpur, Patna, etc.