‘Tech adoption, common currency vital for OOH growth’

In Viewpoints By M4G Bureau - August 02, 2021

Industry veteran Rajneesh J Bahl, who recently took over as CEO of Bright Outdoor Media, states that Indian OOH is poised for a rapid business recovery, that needs to be supported with industry-wide initiatives to develop a common currency for audience metrics, even as companies individually leverage new technologies to make OOH advertising more impactful.

Bright Outdoor, Kris Media Works join hands to launch media agency Brillante Mediaworks

In Digital OOH By M4G Bureau - July 20, 2021

Brillante Mediaworks will be handling the media business of Bright Outdoor’s clients as well as seek new clients for all mediums including TV, Print, Cinema, Radio and Digital.

Mumbai Police pays homage to its Covid-19 Warriors; Bright Outdoor offers key sites

In OOH News By M4G Bureau - June 09, 2021

The sites on prime highways, SV Link Road, and on railway overbridges were offered by Bright Outdoor Media.

Bank of Baroda reaffirms customers’ confidence with an exclusive railway station branding

In Campaigns By Bhawana Anand - January 11, 2021

Dadar, a junction station has been zeroed upon as the branding destination to target Mumbaikars

Bright Outdoor Media invests in four premium sites

In OOH News By M4G Bureau - June 26, 2020

The private sites are located at Mahim Causeway and on the Santacruz Chembur link road catering to morning and evening traffic, both

MCGM takes OOH route to build public awareness of COVID-19 prevention

In OOH News By Pray Jani - March 17, 2020

Media owners welcome move, but there is a concern over the cost burden

Khatron Ke Khiladi plays well on Outdoors

In Campaigns By M4G Bureau - February 24, 2020

The GEC channel partners with Bright Outdoor Media to execute the show promotional campaign

Flair flaunts Carbonix pen

In Campaigns By Pray Jani - February 21, 2020

The stationary brand builds a convincing campaign with multiple sites deployed across Mumbai

Tanhaji brings alive cinematic war on outdoors with strong creative

In Campaigns By Pray Jani - January 09, 2020

The blockbuster film is soon to hit theatres in 3D and OOH is a big medium for its branding

BJP appoints Bright Outdoor & Prabha Media for Maharashtra Assembly election campaigning

In OOH News By Pray Jani - October 11, 2019

With legislative assembly elections right around the corner, Prabha Media and Bright Outdoor Media position BJP messages in the state