Bright Outdoor unveils ‘Kuttey’ on OOH across Mumbai

In Campaigns By Nisha Yadav - January 11, 2023

The pan-India campaign is running in 9 cities

‘I had a dream for my company to be listed on the stock exchange’

In Viewpoints By Rajiv Raghunath - December 19, 2022

Yogesh Lakhani, Chairman & Managing Director of Bright Outdoor Media, talks about the OOH company’s business journey toward getting listed on the BSE SME Exchange, in an interview with Rajiv Raghunath. Edited excerpts:

Bright Outdoor Media gives Bombay Realty campaign the pride of place in Mumbai

In Campaigns By M4G Bureau - November 24, 2022

The campaign has been executed mainly on traditional formats

Bright Outdoor Media partners Mumbai Police in reinforcing public awareness of safe driving in the city

In OOH News By M4G Bureau - July 08, 2022

The OOH firm is helping put out public messages

‘Jayeshbhai Jordaar’ goes outdoor before theatrical release

In Campaigns By M4G Bureau - April 27, 2022

Bright Outdoor Media has executed the campaign

‘Radhe Shyam’ casts dramatic imageries on OOH canvas

In OOH News By M4G Bureau - March 17, 2022

Bright Outdoor Media executes the multi-city campaign

‘83’ sets the pulse racing on OOH streets

In Campaigns By M4G Bureau - January 07, 2022

Bright Outdoor unveils the multi-city OOH campaign, using mainly large formats that evoked a sense of awe

Bright Outdoor casts ‘Sooryavanshi’ on OOH canvas

In Campaigns By Rajiv Raghunath - October 26, 2021

The campaign urges cine-goers to bring family back to the cinemas

‘Tech adoption, common currency vital for OOH growth’

In Viewpoints By M4G Bureau - August 02, 2021

Industry veteran Rajneesh J Bahl, who recently took over as CEO of Bright Outdoor Media, states that Indian OOH is poised for a rapid business recovery, that needs to be supported with industry-wide initiatives to develop a common currency for audience metrics, even as companies individually leverage new technologies to make OOH advertising more impactful.

Bright Outdoor, Kris Media Works join hands to launch media agency Brillante Mediaworks

In Digital OOH By M4G Bureau - July 20, 2021

Brillante Mediaworks will be handling the media business of Bright Outdoor’s clients as well as seek new clients for all mediums including TV, Print, Cinema, Radio and Digital.