Thursday, October 06, 2022

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OOH News

Bridging the skills gap in Indian OOH
Bridging the skills gap in Indian OOH

By N Jayalakshmi - September 05, 2022

As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match the evolving market demands? What are the key skills that can take the medium to new heights? How can these skills be groomed?

oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum
oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum

By M4G Bureau - September 01, 2022

O’Connor will be speaking on the theme of ‘Science of Out of Home’ covering subjects like audience measurement.

Times OOH unveils a set of high engagement media assets at Mumbai airport T2
Times OOH unveils a set of high engagement media assets at Mumbai airport T2

By M4G Bureau - August 30, 2022

This move is in line with increasing air passenger traffic and rising demand for high impact media

Google makes DOOH inventory available in  Display & Video 360 campaigns
Google makes DOOH inventory available in Display & Video 360 campaigns

By M4G Bureau - August 29, 2022

Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time

Walk The Talk Communications plans strident steps on OOH landscape
Walk The Talk Communications plans strident steps on OOH landscape

By M4G Bureau - August 26, 2022

The OOH agency, led by Nikhil Verma, Rajat Sikder, Vipul Mehta & Hardeep Singh, is debuting with five offices – in Mumbai, Delhi, Bengaluru, Chennai, and Kolkata.

When art tells the story of brand Mumbai
When art tells the story of brand Mumbai

By M4G Bureau - August 25, 2022

Surreal Design Studio’s project called ‘Infinite Mumbai’ curated with Brihanmumbai Municipal Corporation G South Ward and Acko General Insurance is a tribute to the city’s spirit and has been installed at the R G Thadani road and Pochkhanwala Road junction in G South Ward.

Sam Balsara first keynote speaker for WOO APAC Forum
Sam Balsara first keynote speaker for WOO APAC Forum

By M4G Bureau - August 24, 2022

WOO President Tom Goddard says: "We are immensely honoured to welcome Sam as a keynote speaker at our APAC Forum.”

Vivid City in strategic alliance with ARQE Agency for Benelux
Vivid City in strategic alliance with ARQE Agency for Benelux

By M4G Bureau - August 24, 2022

Martin A van der Ploeg, Arqe's Co-Founder: “Vivid City is giving us direct access to the most significant OOH media locations”.

‘Time to humanise our communication & engagement,’ says actor Padmavati Rao at OAC 2022
‘Time to humanise our communication & engagement,’ says actor Padmavati Rao at OAC 2022

By N Jayalakshmi - August 23, 2022

The talk on the theme ‘Thinking out of the box: How creativity broadens one’s horizons’ on Day 2 of Outdoor Advertising Convention (OAC) by Actor & Director, Poet and Natural Farmer, Padmavati Rao, built a persuasive case for the need to stop the ‘dehumanising’ of marketing communications and instead create experiences that genuinely strike a human connect and are also environmentally responsible.

Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations
Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations

By N Jayalakshmi - August 22, 2022

From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.

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