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OOH News

Top brands check in at Bengaluru airport as passenger traffic builds up
Top brands check in at Bengaluru airport as passenger traffic builds up

By Rajiv Raghunath - October 21, 2021

Multi-Verse Technologies, Samsung, Toyota, VMware, KIA Motors, Oneplus, among others have created domineering brand presence at the airport

Airport advertising delivers highest perceived value & prestige vis-a-vis other ad channels: Study
Airport advertising delivers highest perceived value & prestige vis-a-vis other ad channels: Study

By M4G Bureau - October 21, 2021

The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA

Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022
Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022

By M4G Bureau - October 20, 2021

Gautam Reghunath, CEO, dentsu Webchutney, and PG Aditiya, CCO, will be leaving their positions early next year to set up their own venture.

World Out of Home Organization gears up for 1st Asia Forum on Oct 28
World Out of Home Organization gears up for 1st Asia Forum on Oct 28

By Rajiv Raghunath - October 20, 2021

Programme of events will culminate in 2022 Toronto Global Congress

Stellar Ace pioneers Project Campus Series, bridging young minds with local brands
Stellar Ace pioneers Project Campus Series, bridging young minds with local brands

By M4G Bureau - October 20, 2021

Tertiary students ideate for Singapore businesses’ integrated marketing campaigns

Spark44, MediaCom secure top prizes in Ocean Outdoor’s annual digital creative competition
Spark44, MediaCom secure top prizes in Ocean Outdoor’s annual digital creative competition

By M4G Bureau - October 18, 2021

Land Rover, Pets at Home, Toolstation and Rays of Sunshine are among this year’s winners

Pikasso, Broadsign activate 1st pDOOH campaign in West Africa
Pikasso, Broadsign activate 1st pDOOH campaign in West Africa

By Rajiv Raghunath - October 18, 2021

The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media

Domestic flights ops to return to full capacity from Oct 18
Domestic flights ops to return to full capacity from Oct 18

By M4G Bureau - October 13, 2021

Growing passenger traffic, augmented flight capacity bodes well for airport media business

‘Integrate DOOH screens for programmatic to kick in’
‘Integrate DOOH screens for programmatic to kick in’

By N Jayalakshmi - October 12, 2021

Jayesh Yagnik, CEO, MOMS Outdoor Media sees bright prospects for pDOOH in the Indian markets

Broadsign, DOOHX launch pDOOH advertising certification programme
Broadsign, DOOHX launch pDOOH advertising certification programme

By Rajiv Raghunath - October 07, 2021

Sponsored education initiative to drive new DOOH industry growth with comprehensive training curriculums for digital advertisers, agencies, and media owners

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