Wednesday, April 24, 2024

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OOH News

Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership
Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership

By Rajiv Raghunath - April 17, 2024

As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and fundraising efforts

NIC Ice Cream appoints Madison Media Ultra as Media AOR
NIC Ice Cream appoints Madison Media Ultra as Media AOR

By M4G Bureau - April 17, 2024

The agency to manage all media aspects for the brand, which includes traditional, digital and outdoor.

Armour Digital OOH is DOOH Partner to Gujarat Talks OOH conference
Armour Digital OOH is DOOH Partner to Gujarat Talks OOH conference

By M4G Bureau - April 16, 2024

The conference is an industry forum where brand CEOs and marketers having deep interest in the Gujarat markets, leading OOH media owners operating in the state, top national and regional OOH agencies, adtech specialists and consultants will converge for knowledge sharing & business networking.

Raeem International acquires Core Media Pakistan
Raeem International acquires Core Media Pakistan

By Rajiv Raghunath - April 15, 2024

“This strategic move aligns with our vision of expanding our capabilities, enhancing our service, and ultimately delivering greater value to our business partners,” says Salman Amjad, CEO, Raeem International.

Renowned Brand & Marketing Strategist Ajay Kakar to deliver the Keynote at Gujarat Talks OOH on Apr 23
Renowned Brand & Marketing Strategist Ajay Kakar to deliver the Keynote at Gujarat Talks OOH on Apr 23

By M4G Bureau - April 15, 2024

The conference will be conducted in Ahmedabad at Courtyard by Marriott

Havells India Sr. GM – Marcom Siddharth Anand Jha joins OAA 2024 Jury
Havells India Sr. GM – Marcom Siddharth Anand Jha joins OAA 2024 Jury

By Sakshi Sanghavi - April 15, 2024

“OAA has provided credit to the Out-of-Home domain and helped it get its due as an organised industry,” says Siddharth Anand Jha, Senior General Manager – Marcom, Havells India

3rd M4G OOH Quizathon contest to be conducted live on Media4Growth on Apr 19
3rd M4G OOH Quizathon contest to be conducted live on Media4Growth on Apr 19

By M4G Bureau - April 15, 2024

Murugan S, CEO, Southern Health Foods is the quizmaster; attractive cash prizes for the winner & runner-up

Coral Media partners Gujarat Talks OOH conference as ‘Associate Sponsor’
Coral Media partners Gujarat Talks OOH conference as ‘Associate Sponsor’

By M4G Bureau - April 15, 2024

The conference will be held at Courtyard by Marriott, Ahmedabad on April 23

Nashik OOH industry body sets exemplary standard for self-regulation
Nashik OOH industry body sets exemplary standard for self-regulation

By Sakshi Sanghavi - April 12, 2024

The Nashik Outdoor Advertising Welfare Association fought as one to coerce the city’s municipal body to end serious deviations in the outdoor advertising contract awarded to a single operator, and is now on the war-path to ensure the parties responsible for the malpractices are brought to book

Australia’s OOH sector records 9.26% net revenue growth in March quarter
Australia’s OOH sector records 9.26% net revenue growth in March quarter

By M4G Bureau - April 12, 2024

DOOH revenue accounts for 74.1% of total net media revenue year-to-date

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