Tuesday, January 26, 2021

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OOH News

Charanjeet Singh Arora joins Moving Walls Indonesia
Charanjeet Singh Arora joins Moving Walls Indonesia

By M4G Bureau - January 08, 2021

The OOH veteran OOH brings more than 25 years of experience to the company

Tata Pravesh to drive awareness about doors with OOH initiative
Tata Pravesh to drive awareness about doors with OOH initiative

By M4G Bureau - January 07, 2021

OOH medium is designed to support the mainline TV promotion

IDFC Mutual Funds #PaisonKoRokoMat campaign to amplify on OOH medium
IDFC Mutual Funds #PaisonKoRokoMat campaign to amplify on OOH medium

By M4G Bureau - January 07, 2021

The campaign contains a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions

TN permits movie halls to operate with full capacity
TN permits movie halls to operate with full capacity

By Bhawana Anand - January 06, 2021

Theatre operators are hopeful of getting permits for running in other states as well

Prerna Mehrotra promoted as CEO, Media, APAC
Prerna Mehrotra promoted as CEO, Media, APAC

By M4G Bureau - January 05, 2021

She will lead dentsu’s global Media business across the APAC region

OOH those exits & entries of 2020
OOH those exits & entries of 2020

By Bhawana Anand - December 30, 2020

Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element

Sampark Outdoor Advertising gains edge with new tender acquisition in Kolkata
Sampark Outdoor Advertising gains edge with new tender acquisition in Kolkata

By Bhawana Anand - December 30, 2020

The Kolkata based outdoor media owning firm has bagged exclusive rights for 232 hoardings across the city for 7 years through the tender initiated by the Kolkata Municipal Corporation

DMRC opens bid for metro trains’ exclusive advertising rights
DMRC opens bid for metro trains’ exclusive advertising rights

By M4G Bureau - December 29, 2020

The tender includes Line no 1 i.e. Red line for 9 years of duration

Campaigns that kept the OOH sheen alive in 2020
Campaigns that kept the OOH sheen alive in 2020

By Bhawana Anand - December 29, 2020

These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown

Rail Divisions tasked to decide on license fee relief & relaxation on case-by-case basis
Rail Divisions tasked to decide on license fee relief & relaxation on case-by-case basis

By Rajiv Raghunath - December 28, 2020

90 days dies non period to be added to end of contract period; pre-condition of applying relief only to contact in force in ‘December 2020, and beyond’ removed

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