Wednesday, May 22, 2024

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OOH News

WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability
WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability

By M4G Bureau - May 06, 2024

Goddard describes the issue of sustainability as the “elephant in the boardroom”

Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury
Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury

By Sakshi Sanghavi - May 03, 2024

Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi

Goafest 2024 tunes into 'Advertising Rocks'
Goafest 2024 tunes into 'Advertising Rocks'

By Sakshi Sanghavi - May 03, 2024

With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.

Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury
Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury

By Sakshi Sanghavi - May 02, 2024

“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee

Switzerland tourism embraces change: introduces 'Switzerland' brand to redefine tourism for a new generation
Switzerland tourism embraces change: introduces 'Switzerland' brand to redefine tourism for a new generation

By Sakshi Sanghavi - May 02, 2024

The new brand identity was developed together with the Zurich branding agency MADE Identity.

Platinum OBIE Award goes to Space Invaders
Platinum OBIE Award goes to Space Invaders "World Defense" 45th Anniversary immersive AR created by Taito, Google, Unit9, and OUTFRONT XLabs

By M4G Bureau - May 02, 2024

OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.

BMEG reinforces OOH, Events & Experiential business division with key additions to team
BMEG reinforces OOH, Events & Experiential business division with key additions to team

By M4G Bureau - May 02, 2024

Divya Jyoti join as Head of OOH North II, Aman Bhatia as VP, Events & Experiential

Gujarat is an important OOH destination for national brands: Specialist agencies
Gujarat is an important OOH destination for national brands: Specialist agencies

By Sakshi Sanghavi - April 30, 2024

Anchal Kumar Dhawan, VP-National Head of Times One, a division of Times OOH, Deepa Gupta, VP of South and West at Madison World, Dinesh Panjabi, Regional Director - West at Rapport Advertising engage in deep discussion on Gujarat OOH markets

“Quality & ROI should be the top priority in the selection of OOH digital display solutions’
“Quality & ROI should be the top priority in the selection of OOH digital display solutions’

By Sakshi Sanghavi - April 30, 2024

Rohit Chopra, COO, Times OOH, Sanket Rambhia, CEO, Xtreme Media, Varun Agrawal, National Head-Key accounts, Unilumin Group engaged in a tech talk panel on making the right choice of OOH digital display solutions

Laqshya Media Group unveils innovative OOH campaign for Finolex cables
Laqshya Media Group unveils innovative OOH campaign for Finolex cables

By Sakshi Sanghavi - April 30, 2024

The campaign will run for a month across large format billboards in many cities

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