OOH News
OOH Capital appoints Claudia Damas, Rachana Lokhande as partners for LATAM, India markets
By M4G Bureau - November 16, 2023
OOH Capital Chairman Tom Goddard says: "Growing our geographical coverage with two highly experienced partners is a great way to celebrate our first two years in business.”
Stellar Experience bags Singapore’s LTA road assets advertising operator contract for 10 years
By Rajiv Raghunath - November 15, 2023
Stellar Experience to manage and operate the advertising spaces at LTA-owned bus and taxi shelters as well as designated pedestrian infrastructure, with an option to extend for another six years.
_(1)_140_270.png "Moving Walls to showcase enterprise software solutions at DDX Asia in Mumbai on Dec 8-9")
Moving Walls to showcase enterprise software solutions at DDX Asia in Mumbai on Dec 8-9
By M4G Bureau - November 10, 2023
Global adtech group Moving Walls, whose ‘Moving Audiences’ software is used by advertisers and agencies to plan, buy and measure OOH media, will be among the exhibitors at DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, to be held at the Nehru Centre, Worli, Mumbai
‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’
By Rajiv Raghunath - November 09, 2023
Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.
Unravelling the multi-layered tech stack for OOH
By Rajiv Raghunath - November 09, 2023
Tom Goddard, President, WOO in conversation with Andreas Soupliotis, Founder & CEO of Hivestack
Agung Prihambodo portrays the growthscape of Indonesian OOH market
By Rajiv Raghunath - November 09, 2023
Agung Prihambodo Marketing Director with AMG Indonesia highlighted Indonesia OOH’s growth avenues at WOO Bali meet
Tech & creativity driving S Korean OOH growth: Daewon Kim
By Rajiv Raghunath - November 09, 2023
Daewon Kim, CEO, PODO Media Network sees scope for greater collaboration among OOH players in the APAC region
_(2)_140_270.png "Lumina Display Systems to exhibit its dynamic display solutions at DDX Asia, Mumbai")
Lumina Display Systems to exhibit its dynamic display solutions at DDX Asia, Mumbai
By M4G Bureau - November 09, 2023
Lumina Display Systems Pvt is all set to showcase its cutting edge range of display solutions as exhibitor at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held at Nehru Centre, Worli, Mumbai during December 8-9, 2023.
Global experts on ‘Making OOH easier to buy through Automation & Programmatic’
By Rajiv Raghunath - November 08, 2023
WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls
Addressability, flexibility, measurability vitally important: Gregory Fournier
By Rajiv Raghunath - November 08, 2023
Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing
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