Thursday, July 29, 2021

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OOH News

Madison Media is now M.P. Birla Cement’s AOR
Madison Media is now M.P. Birla Cement’s AOR

By M4G Bureau - June 28, 2021

The Birla account was won by Madison Media in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

Netherlands-based DooH Solutions & Services in pact with Sightcorp for data-driven DOOH
Netherlands-based DooH Solutions & Services in pact with Sightcorp for data-driven DOOH

By Rajiv Raghunath - June 25, 2021

By joining forces with Sightcorp, we are well equipped to bring unity to data measurement and reporting which can be adopted by both publishers and media buyers, says Ed van Uffelen, DooH Solutions & Services.

Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29
Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29

By M4G Bureau - June 22, 2021

The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.

Hamdard Labs vests Havas Media with media duties for food div
Hamdard Labs vests Havas Media with media duties for food div

By M4G Bureau - June 22, 2021

The offline media mandate covers the beverage brand RoohAfza and its extensions, Hamdard honey, Hamdard saffron, oils, healthy teas, snacks, dairy products, and other value added food products.

Unlock 2.0 cold comfort for Bengaluru hoardings business
Unlock 2.0 cold comfort for Bengaluru hoardings business

By M4G Bureau - June 21, 2021

Outdoor media owners and agencies in the city are waiting anxiously waiting for the new rules for setting in motion large format advertising in the city.

Akashneel Dasgupta joins Network Advertising as Chief Creative Officer
Akashneel Dasgupta joins Network Advertising as Chief Creative Officer

By M4G Bureau - June 19, 2021

Network Advertising has appointed Akashneel Dasgupta as its Chief Creative Officer. He joins Network from BBDO, Gurgaon.

Wavemaker India to handle media duties for Luminous Power Technologies
Wavemaker India to handle media duties for Luminous Power Technologies

By M4G Bureau - June 16, 2021

Mandate includes integrated media services for the brand.

NIVEA India appoints Ajay Simha as Marketing Director
NIVEA India appoints Ajay Simha as Marketing Director

By M4G Bureau - June 16, 2021

With over a decade long experience at NIVEA, Ajay is set to lead the marketing efforts in India.

Ultraleap, SimplyNUC launch TouchFree bundle for touchless interaction
Ultraleap, SimplyNUC launch TouchFree bundle for touchless interaction

By Rajiv Raghunath - June 16, 2021

The TouchFree Bundle is a plug and play solution allowing consumers to interact using gesture control.

Havas Media Group India announces key leadership appointments
Havas Media Group India announces key leadership appointments

By M4G Bureau - June 16, 2021

The new elevations are part of the group’s focus on investing in people and consolidating client businesses under the global Mx operating system.

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