Tuesday, September 21, 2021

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OOH News

Time to spruce up OOH space in Bengaluru: Specialists
Time to spruce up OOH space in Bengaluru: Specialists

By N Jayalakshmi - August 17, 2021

Large formats will provide more heft to OOH campaign plans, but media operators would need to consciously self-regulate the business: Leading specialist agencies.

Madison Media promotes Vandana Ramkrishna to COO, Madison Media Ace
Madison Media promotes Vandana Ramkrishna to COO, Madison Media Ace

By M4G Bureau - August 16, 2021

Vandana Ramkrishna will continue to lead the businesses of Raymond, Pidilite, Cipla Health, Weikfield, Balaji Wafers, Dhani Services in Mumbai, and those of Joy Personal Care, Bandhan Bank, MP Birla Cement in Kolkata and further strengthen Madison’s east region operations.

B’luru back on billboards map soon: Specialists say cheers!
B’luru back on billboards map soon: Specialists say cheers!

By M4G Bureau - August 16, 2021

On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.

Chintan Soni, Kosal Malladi made VPs at Madison Digital
Chintan Soni, Kosal Malladi made VPs at Madison Digital

By M4G Bureau - August 13, 2021

Chintan Soni has an overall experience of 16 years, having joined Madison in September 2013, while Kosal Malladi comes with over 15 years of experience.

Jolene Fernandes Solanki promoted as COO at Madison Media Ultra
Jolene Fernandes Solanki promoted as COO at Madison Media Ultra

By M4G Bureau - August 11, 2021

Jolene Fernandes Solanki will be working out of Madison’s Mumbai office and will lead the Marico business along with her existing client base.

Singapore’s Stellar Ace moves into HDB heartlands
Singapore’s Stellar Ace moves into HDB heartlands

By Rajiv Raghunath - August 11, 2021

Our momentum in media asset acquisition and innovative engagements with digital capabilities reaffirms us as the largest OOH omnichannel media company in Singapore: Jeslyn Tan, Managing Director of Stellar Ace.

Dubai’s RTA grants Sobha Realty naming rights of Dubai Marina Metro Station
Dubai’s RTA grants Sobha Realty naming rights of Dubai Marina Metro Station

By Rajiv Raghunath - August 10, 2021

Sobha Realty Metro Station is a bustling hub on the seamless multi-rail transit network that has for over a decade served countless commuters, says PNC Menon, Chairman of Sobha Realty.

Ichiro Jinnai joins Hivestack as President, Japan
Ichiro Jinnai joins Hivestack as President, Japan

By Rajiv Raghunath - August 04, 2021

Ichiro Jinnai was earlier CEO of LIVE BOARD, a joint venture between NTT DOCOMO and Dentsu that has programmatically-enabled DOOH screens in Japan.

Kumar Gaurav joins IndusInd Bank subsidiary BFIL as SVP & Head Marketing Communications
Kumar Gaurav joins IndusInd Bank subsidiary BFIL as SVP & Head Marketing Communications

By M4G Bureau - August 04, 2021

Kumar Gaurav has 18 years of work experience in strategic brand management, market research, advertising & integrated marketing communications.

Dentsu International leader Ashish Bhasin to headline first WOO Asia Forum
Dentsu International leader Ashish Bhasin to headline first WOO Asia Forum

By M4G Bureau - August 03, 2021

The Asia Forum will be held on a virtual platform on October 28

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