OOH News
Ocean Digital Creative Competition 2021 opens with £500,000 prize fund
By M4G Bureau - July 14, 2021
This year there are two categories - one for brands and a second for charities.
Vistar Media secures $30mn Series B Investment from Lamar
By Rajiv Raghunath - July 13, 2021
Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.
Practically appoints Madison Media as its Media AOR
By M4G Bureau - July 13, 2021
Practically uses next-generation interactive methods, such as Augmented Reality (AR), Simulations and 3D videos for an enhanced learning experience.
Punjab ad policy amended to spur revenue growth
By M4G Bureau - July 12, 2021
Contract tenures reduced, 2 tenders permitted in larger cities.
IOAA Board elects Noomi Mehta as Chairman, Pramod Bhandula as Vice Chairman
By Rajiv Raghunath - July 09, 2021
In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer
Madison Media appointed Media AOR for brand Daawat
By M4G Bureau - July 07, 2021
Consumer Food Company LT Foods has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’ following a multi-agency pitch.
We are determined to see OOH revenue recover to pre-pandemic levels by December 2021: OMA
By M4G Bureau - July 06, 2021
The OOH industry in Australia has announced an increase of 125% on net media revenue for the second quarter of 2021.
Meehiir Desai joins Fullerton India as Head of Marketing
By M4G Bureau - July 05, 2021
Meehiir, who has over 16 years of extensive experience, having served in companies across different domains, will lead the Marketing and Corporate Communications functions of the organization and will be reporting to Ajay Pareek, Chief Business Officer at Fullerton India.
Quan Media, AdQuick in strategic partnership
By M4G Bureau - July 02, 2021
The partnership between leading OOH player Quan Media Group and AdQuick, the North American leader in OOH advertising software, aims to streamline and optimize Quan’s media buying process using AdQuick’s best-in-class OOH media buying platform.
Conditions right for India to become a major DOOH market in next few years: OOH leaders
By M4G Bureau - July 02, 2021
Aman Nanda, Chief Strategy Officer, Times Innovative Media Ltd, Shoumitro Goswami, Co-Founder, Vyoma, Fabian Cowan, India Head, Posterscope, Vinkoo Chakraborty, Business Head, Rapport India shared their perspectives on the theme of ‘Driving Digital Growth’ at Quividi India Conference
