Friday, March 29, 2024

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OOH News

Eveready Ultima innovation dominates media at Kolkata's Maa Flyover
Eveready Ultima innovation dominates media at Kolkata's Maa Flyover

By Sakshi Sanghavi - March 26, 2024

The innovation executed by GroupM

Amul covers bus shelters with funny puns to showcase their range of cheese products
Amul covers bus shelters with funny puns to showcase their range of cheese products

By Sakshi Sanghavi - March 26, 2024

Amul continues to take the funny and unique route to advertise

OOH clocks 2.1% growth in US, DOOH key growth driver: OAAA
OOH clocks 2.1% growth in US, DOOH key growth driver: OAAA

By M4G Bureau - March 21, 2024

65% of top 100 OOH advertisers increased their OOH spend from 2022

FCB Kinnect and Tata.EV break the internet with a thoughtful gesture for Ellyse Perry
FCB Kinnect and Tata.EV break the internet with a thoughtful gesture for Ellyse Perry

By Sakshi Sanghavi - March 20, 2024

The beautiful trophy is made out of the broken glass window

Zitcha to launch digital retail media network across South Africa in partnership with Leroy Merlin
Zitcha to launch digital retail media network across South Africa in partnership with Leroy Merlin

By Rajiv Raghunath - March 20, 2024

Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network

What automation & programmatic mean for OOH
What automation & programmatic mean for OOH

By Rajiv Raghunath - March 20, 2024

Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum

Ballyhoo Media ties up with Fire Island Ferries, expands OOH footprint
Ballyhoo Media ties up with Fire Island Ferries, expands OOH footprint

By Rajiv Raghunath - March 20, 2024

The ferries serve as a gateway to the island, boasting 1.2 million annual passengers

Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth
Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth

By Rajiv Raghunath - March 19, 2024

Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.

Aurangabad-based Media House Group bags rights for  advertising on 100 city buses
Aurangabad-based Media House Group bags rights for advertising on 100 city buses

By Sakshi Sanghavi - March 19, 2024

The rights have been secured for a 5-year period

‘We Must DOOH Better’
‘We Must DOOH Better’

By Rajiv Raghunath - March 19, 2024

Jay Young, Managing Director, Grand Visual Jay Young, delineates the creative essentials that determine DOOH success

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