OOH News
WOO’s #OurSecondChance hits 40,000 digital screens globally
By Rajiv Raghunath - September 22, 2020
Media worth about US$40m used for the campaign
The Tribes Group launches ‘Mandate’, a political consulting and election communication company
By M4G Bureau - September 22, 2020
Launched in partnership with political strategist, Dr. Mehul Choksi, the company plans in create an organised structure to develop a 360 degree networking platform for election campaigns
I will always be a part of Outdoor Industry: Charanjeet Arora
By Bhawana Anand - September 22, 2020
The Co- CEO of Kinetic India put down his paper
Nielsen launches a campaign outcomes measurement tool
By M4G Bureau - September 18, 2020
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI
MHOA supports Maharashtra civic body for new Covid-control-campaign
By Bhawana Anand - September 18, 2020
The association has planned to provide around 800 vacant sites to MCGM for their new campaign ‘My Family My Responsibility’
Logistics cut out for SMEs
By Bhawana Anand - September 17, 2020
Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.
Khelo Fantasy to roll out outdoor campaign with new brand ambassador
By M4G Bureau - September 17, 2020
The new e-sport platform launched by Gig Work Private Limited (Subsidiary Company of Capital Group) has appointed Samir Kochhar as their brand ambassador
MediBuddy enforces ‘Friend’ of the masses’ positioning with multimedia campaign
By M4G Bureau - September 16, 2020
The brand aims to use its leadership position to encourage people to embrace teleconsultations and in general, make health a priority
Adani Wilmar ensures safety of buyers & sellers
By M4G Bureau - September 16, 2020
The company has distributed face masks and face shields to retailers in metros and has also installed hand sanitising kiosks in local grocery shops for buyers
Political parties to focus on OOH media for Bihar Assembly election
By Bhawana Anand - September 16, 2020
The fresh guidelines issued by the Election Commission of India have put many restrictions on activities conducted for party promotions; boosting OOH medium to pick up post-lockdown
