OOH News
Netherlands OOH body Outreach joins WOO
By Rajiv Raghunath - January 18, 2021
Recruiting an important new national association member is a great way for WOO to begin 2021: Mark Flys, WOO COO
Dentsu forms future-focused iProspect brand globally
By M4G Bureau - January 15, 2021
Dentsu confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner
Bombay HC restrains Sebamed campaign, but OOH displays still up
By M4G Bureau - January 15, 2021
The Court verdict expected in the coming week
PMC restarts strict drive against illegal media
By M4G Bureau - January 14, 2021
The drive against media violating Pune Municipal Corporation’s norms started in 2018, but was halted due to shortage of manpower .
Fox’s Zubin Gandevia joins upGrad as CEO
By M4G Bureau - January 13, 2021
Zubin will lead upGrad’s expansion plans across APAC
Castrol India appoints Jaya Jamrani as VP - Marketing
By M4G Bureau - January 13, 2021
In her new role, Jaya will lead the marketing strategy for different business segments and strategise the forging of partnerships for growth
DDB Mudra Group’s new e-book reveals shifts in consumer trends
By M4G Bureau - January 12, 2021
The e-book called ‘Point Of New’ showcases the impact of new rituals in a post-Covid world on people, businesses and society at large
Nagpur Metro media tenders receive mixed response from investors
By Bhawana Anand - January 12, 2021
While some media owners are opting for a wait & watch strategy; some are planning to invest in the media
‘OOH is appropriate for tactical campaigns’: Dhimant Bakshi, Joint CEO, Imagicaaworld Entertainment ltd
By Bhawana Anand - January 11, 2021
The leading brand marketers speaks about the significance of the OOH medium
Havas Group India announces Senior Management elevations
By M4G Bureau - January 08, 2021
The elevations come as part of the group's overall growth strategy of identifying and acknowledging talent
