Thursday, May 26, 2022

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OOH News

RailTel announces RPF for RDN projects to be submitted by May 23
RailTel announces RPF for RDN projects to be submitted by May 23

By Rajiv Raghunath - May 11, 2022

Replies to the bid queries and Corrigendum-2 uploaded on RailTel websites

Deepa Gupta made VP -West & South, MOMS Outdoor
Deepa Gupta made VP -West & South, MOMS Outdoor

By M4G Bureau - May 10, 2022

In her new role, Deepa will be accelerating the overall business growth in the West & South regions.

Adomni Global President & CEO Mike Cooper to address Outdoor Advertising Convention 2022 on pDOOH & India markets
Adomni Global President & CEO Mike Cooper to address Outdoor Advertising Convention 2022 on pDOOH & India markets

By M4G Bureau - May 10, 2022

Mike Cooper will be sharing his perspectives on the success factors for pDOOH in India markets, in relation to expansion of pDOOH networks in other geographical markets

Nagpur media owners waiting expectantly for favourable Court hearing on ad tax
Nagpur media owners waiting expectantly for favourable Court hearing on ad tax

By Rajiv Raghunath - May 09, 2022

The media owners are hopeful that the ad tax will not be applicable as GST is being applied on the business

PVR Cinemas collaborates with XPERIA Group to introduce industry-first experiential in-cinema advertising in India
PVR Cinemas collaborates with XPERIA Group to introduce industry-first experiential in-cinema advertising in India

By M4G Bureau - May 06, 2022

The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.

OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas
OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas

By M4G Bureau - May 05, 2022

We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA

DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North
DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North

By M4G Bureau - May 05, 2022

In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway

DOOH major Ocean Outdoor seals buyout deal
DOOH major Ocean Outdoor seals buyout deal

By M4G Bureau - May 04, 2022

Atoll Bidco, a unit of private investment company Atairos, which already owns 37.9% of UK’s Ocean Outdoor, is now buying out the remaining shares in the DOOH company.

Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for OOH in the digital economy
Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for OOH in the digital economy

By Rajiv Raghunath - May 04, 2022

Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour

HC bench rules HDMC ad tax not in conflict with GST
HC bench rules HDMC ad tax not in conflict with GST

By Rajiv Raghunath - May 02, 2022

Court maintains the two taxes are levied for two different types of transactions

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