OOH News
Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo
By Rajiv Raghunath - September 19, 2022
The panel of speakers said the industry’s interest would be undermined in the event of any federal legislative measures to bring about single-operator business
Wildstone acquires Spain’s OOH major Grupo Redext
By M4G Bureau - September 16, 2022
The Spanish OOH sector has shown exceptionally strong recovery following COVID and the market has the right dynamics for Wildstone’s continued rapid growth, says Damian Cox, Founder & Global CEO, Wildstone
The Advertising Club re-elects Partha Sinha as President
By M4G Bureau - September 14, 2022
Announces Managing Committee members at Annual General Meeting
Delfrez comes up with a unique activation at Thiruvananthapuram during Onam
By Prantika Ghosh - September 13, 2022
The brand teamed up with BMeG to give away surprise gift hampers to passengers.
Big plans unfolding for overhaul of urban transit systems
By M4G Bureau - September 12, 2022
These developments could catapult transit media business to a higher plane
‘We need to define the three Ps - People, Process & Policy’
By N Jayalakshmi - September 09, 2022
Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it’s important to have the right skill sets in place so that the OOH medium’s inherent strengths and its fundamental power can be leveraged in the most effective manner.
Ogilvy appoints Devika Bulchandani Global CEO
By M4G Bureau - September 09, 2022
In this role Devika will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries, spanning its Advertising, Public Relations, Experience, Consulting, and Health units.
Dettol launches Hygiene Olympiad under its Dettol Banega Swasth India initiative
By M4G Bureau - September 07, 2022
24 million children to be reached through Dettol Hygiene Olympiad in 2022
Pernod Ricard, JCDecaux sign an unprecedented data technical alliance
By M4G Bureau - September 07, 2022
In a process of continual improvement, the collaborative and agile alliance between Pernod Ricard and JCDecaux will help accelerate the development of new data-related features and technologies and could then be opened up to other non-competitive companies, within the same legal framework and co-construction model.
Conde Nast serves an ace on LAX DOOH screens with Serena Williams starring Vogue issue
By M4G Bureau - September 05, 2022
The campaign, featuring on JCDecaux media, is directed at drawing passenger attention to the magazine edition that is available at retail outlets in the airport
