Tuesday, January 26, 2021

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OOH News

Netherlands OOH body Outreach joins WOO
Netherlands OOH body Outreach joins WOO

By Rajiv Raghunath - January 18, 2021

Recruiting an important new national association member is a great way for WOO to begin 2021: Mark Flys, WOO COO

Dentsu forms future-focused iProspect brand globally
Dentsu forms future-focused iProspect brand globally

By M4G Bureau - January 15, 2021

Dentsu confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner

Bombay HC restrains Sebamed campaign, but OOH displays still up
Bombay HC restrains Sebamed campaign, but OOH displays still up

By M4G Bureau - January 15, 2021

The Court verdict expected in the coming week

PMC restarts strict drive against illegal media
PMC restarts strict drive against illegal media

By M4G Bureau - January 14, 2021

The drive against media violating Pune Municipal Corporation’s norms started in 2018, but was halted due to shortage of manpower .

Fox’s Zubin Gandevia joins upGrad as CEO
Fox’s Zubin Gandevia joins upGrad as CEO

By M4G Bureau - January 13, 2021

Zubin will lead upGrad’s expansion plans across APAC

Castrol India appoints Jaya Jamrani as VP - Marketing
Castrol India appoints Jaya Jamrani as VP - Marketing

By M4G Bureau - January 13, 2021

In her new role, Jaya will lead the marketing strategy for different business segments and strategise the forging of partnerships for growth

DDB Mudra Group’s new e-book reveals shifts in consumer trends
DDB Mudra Group’s new e-book reveals shifts in consumer trends

By M4G Bureau - January 12, 2021

The e-book called ‘Point Of New’ showcases the impact of new rituals in a post-Covid world on people, businesses and society at large

Nagpur Metro media tenders receive mixed response  from investors
Nagpur Metro media tenders receive mixed response from investors

By Bhawana Anand - January 12, 2021

While some media owners are opting for a wait & watch strategy; some are planning to invest in the media

‘OOH is appropriate for tactical campaigns’: Dhimant   Bakshi, Joint CEO, Imagicaaworld  Entertainment ltd
‘OOH is appropriate for tactical campaigns’: Dhimant Bakshi, Joint CEO, Imagicaaworld Entertainment ltd

By Bhawana Anand - January 11, 2021

The leading brand marketers speaks about the significance of the OOH medium

Havas Group India announces Senior Management elevations
Havas Group India announces Senior Management elevations

By M4G Bureau - January 08, 2021

The elevations come as part of the group's overall growth strategy of identifying and acknowledging talent

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