Dentsu wins William Grant & Son’s APAC business
By M4G Bureau - March 25, 2021
As William Grant & Son’s agency partner, dentsu will drive omnichannel marketing for the company, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region.
WOO expands global footprint with 8 new members since the start of 2021
By Rajiv Raghunath - March 25, 2021
The new members are OOH media owners Red Tape Media (Pakistan), Impres (Bulgaria), BLIMP, XuniPlay and Pladway (all Italy), TDT (Uruguay), Absen (China), PCDS (UK).
Does size really matter in OOH?
Sumit Goswami, Business Director, Brandscope India explains that a permutation of site dimension, line of sight and time taken to cross the site (during peak or non-peak hour) determines the choice of a site for advertising.
RB becomes Reckitt in onward journey of transformation
By M4G Bureau - March 24, 2021
The new brand is designed to tell the story of the organisation’s purpose and its transformation, drawing on its rich 200-year heritage.
DMRC invites bids for station co-branding, other ad rights
By M4G Bureau - March 23, 2021
Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions
Blue Star AC ropes in Virat Kohli for new integrated campaign
By M4G Bureau - March 19, 2021
A pan India campaign is also being rolled out on platforms such as OOH, digital, dealership collaterals and other key touch points
Ogilvy appoints Kedar Mehta as Head of Consulting for Experience Business in India
By M4G Bureau - March 15, 2021
Kedar has 18 years of experience working across HANSA Customer Equity, TCS, KPMG and Reliance Jio.
OOH Capital pioneers specialist OOH advisory & consultancy services
By Rajiv Raghunath - March 12, 2021
The advisory company will guide OOH businesses, cities, real estate owners and technology suppliers across global markets on the best ways to navigate the rapidly changing OOH landscape