OOH News
Air passenger traffic sees 28% increase during July-Sept
By Rajiv Raghunath - November 15, 2021
Domestic passenger volume reaches 129.23 million in September 2021, as compared to 86.01 million in the corresponding month of 2020
Public, charity messages highlight a decade of action during the COP26 climate conference
By Rajiv Raghunath - November 12, 2021
Ocean announced its new Drops In The Ocean advertising fund which will see 2% of the company’s reported revenue given to environmental charities and non-profits each year in the form of advertising space across its UK and European portfolio.
CASHurDRIVE spearheads EaseMyTrip 360° in-flight branding on SpiceJet planes
By M4G Bureau - November 11, 2021
CASHurDRIVE offers tailormade aircraft in-flight branding with clearly defined RoI for advertising clients, asserts the company’s CEO Raghu Khanna while commenting on their offering in this OOH space
Broadsign appoints Jonny Richardson as Director, Business Development, APAC
By M4G Bureau - November 11, 2021
Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite
COMMB introducing place-based Audio OOH measurement methodology
By M4G Bureau - November 08, 2021
Audio OOH is a growing category as it allows marketers to reach target audiences with contextual audio content while they're out of their homes: COMMB President Amanda Dorenberg
Bridgestone India rolls out disabled-friendly initiatives at Pune railway station
By M4G Bureau - October 29, 2021
The company has installed station information in Braille as well as provided scanable sign language videos on information, besides providing ramps for easy access to wheelchair bound passengers to coaches, making Pune railway station friendlier to people with visual, audio and mobility disability.
Tata Consumer Products to transition ‘Tata Cha’ business to Indian Hotels Company
By M4G Bureau - October 29, 2021
Tata Cha to be part of Qmin brand of Indian Hotels
Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin
By Rajiv Raghunath - October 29, 2021
The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28
Back on the rails
By Rajiv Raghunath - October 25, 2021
Restoration of regular train operations, railway station modernisation, introduction of high-speed, ultra-modern trains, and promotion of retail and entertainment centres at stations will all contribute to a makeover of audiences at railway networks
Madison Media wins Media AOR of Obeetee
By M4G Bureau - October 22, 2021
The account will be handled by Madison Media Alpha based out of Mumbai
