OOH News
‘Nigeria’s OOH stakeholders must work collaboratively on audience measurement’
By Rajiv Raghunath - April 03, 2024
Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH
MSMA ties up with Fugumobile to bring in the wow factor into OOH
By Sakshi Sanghavi - April 03, 2024
MSMA leverages Fugumobile's expertise in digital creativity and tech to conceptualise and execute captivating Out of Home campaigns
Coral Media's Creative Vision: Rahul Mago leads firm’s Creative Direction & Execution Wing
By Sakshi Sanghavi - April 02, 2024
A team of 6 maestros has been introduced under the wing
Murugan S, CEO, Southern Health Foods to anchor 3rd M4G OOH Quizathon live on Media4Growth on Apr 19
By M4G Bureau - April 02, 2024
Attractive cash prizes for the winner & runner-up
Step into the spotlight: Advertising Club of Madras issues glittering call for entries for the 42nd MADDYs 2024 Advertising Awards
By Sakshi Sanghavi - April 02, 2024
The awards feature a record breaking 146 categories
OAA 2024 contest opens today, EY once again Tabulation Partner
By Rajiv Raghunath - April 01, 2024
OAA 2024 has 7 award categories, 27 sub-categories
‘OOH Audience metrics a must for data-driven decision-making’
By Rajiv Raghunath - March 29, 2024
Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS
‘Sustainability is core to OOH’
By Rajiv Raghunath - March 29, 2024
Key takeaways from a session on sustainability at the WOO Africa Forum
UK’s Global inks 10-yr deal with BT, set to turn legacy payphones into digital units
By M4G Bureau - March 29, 2024
Global will also continue to represent BT’s street furniture advertising sales for the next decade
Publicis India appoints Aman Mannan and Shitu Patil as Joint National Creative Directors
By Sakshi Sanghavi - March 28, 2024
The agency reaffirms the commitment to foster innovation and delivering exceptional creative solutions across its brand portfolio
