Tuesday, September 21, 2021

Advertisement

OOH News

Bengaluru OOH Association takes strong stance to ensure strictest self-regulation, reposes unalloyed faith in New Ad Rules
Bengaluru OOH Association takes strong stance to ensure strictest self-regulation, reposes unalloyed faith in New Ad Rules

By Rajiv Raghunath - August 02, 2021

The new Bruhat Bengaluru Mahanagara Palike Advertisement Rules, 2021 call for authorised outdoor media falling within the jurisdiction of BBMP to be listed on the urban local body’s website; the Outdoor Advertising Association of Bangalore also plans to feature that list on its own website.

Brainchild Communications Pakistan in partnership with AI-enabled consumer intelligence martech Walee Technologies
Brainchild Communications Pakistan in partnership with AI-enabled consumer intelligence martech Walee Technologies

By M4G Bureau - July 30, 2021

Walee Enterprise enables companies to boost their social and digital media performance and better position themselves in Pakistan’s $625 million eCommerce market.

Bengaluru OOH welcomes UDD notification on New BBMP Ad Rules 2021, awaits final nod for bringing back large formats on cityscape
Bengaluru OOH welcomes UDD notification on New BBMP Ad Rules 2021, awaits final nod for bringing back large formats on cityscape

By Rajiv Raghunath - July 30, 2021

Higher license fee, license renewal process, occupancy certificate for media assets on buildings cited as concerns that may be addressed to make the Rules even more business-friendly.

Tata Tea celebrates ‘Kadak’ spirit of Mumbai
Tata Tea celebrates ‘Kadak’ spirit of Mumbai

By M4G Bureau - July 29, 2021

Tata Tea takes revamped hyper-local ‘Desh Ki Chai’ campaign to Mumbai, rest of Maharashtra.

ColorJet Group appoints Umang Singhal as  VP, India Signage Business
ColorJet Group appoints Umang Singhal as VP, India Signage Business

By M4G Bureau - July 28, 2021

Umang comes with over 22 years behind him in sales & marketing, product management, production printing, office automation, and ITeS industry segments.

Right medium for right message: Is OOH evolving towards social connect?
Right medium for right message: Is OOH evolving towards social connect?

By N Jayalakshmi - July 27, 2021

At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.

Madison Media acquires Digital Agency Crow’s Nest in Kolkata
Madison Media acquires Digital Agency Crow’s Nest in Kolkata

By M4G Bureau - July 26, 2021

Crow’s Nest counts among its clients Bandhan Bank, Zee Bangla, Vivo West Bengal, M P Birla Group.

Traffic is back in cities, says Laqshya Media study on travel time
Traffic is back in cities, says Laqshya Media study on travel time

By M4G Bureau - July 23, 2021

The study conducted by Laqshya Media on travel time across 9 Indian cities over 60 days shows traffic volumes growing again in most cities, indicating greater opportunities for brand presence in the OOH Media.

‘This is no time to sit back, but walk that extra mile’
‘This is no time to sit back, but walk that extra mile’

By M4G Bureau - July 23, 2021

The Brand Sigma (TBS) is a full service OOH communication specialist agency that offers full range of services, from planning to execution backed by strong research, data and innovation. It is currently one of the fast-growing OOH advertising firms and one of the largest buyers of outdoor advertising space in India. Madan Seeni, CEO, The Brand Sigma shares with Media4Growth, the company’s approach to meeting client needs and how to stay relevant, agile and ahead of the curve.

VIOOH powers Hong Kong DOOH street furniture
VIOOH powers Hong Kong DOOH street furniture

By M4G Bureau - July 23, 2021

VIOOH now covers a quarter of DOOH market in Hong Kong across street furniture

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement