OOH News
Punjab media owners disappointed with new draft ad policy
By Bhawana Anand - February 02, 2018
Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to the industry will prove counter-productive to all concerned stakeholders
Suresh Balakrishna to speak on Karnataka OOH growth drivers
By M4G Bureau - February 01, 2018
Suresh Balakrishna, CEO, South Asia and Middle East, Kinetic Advertising India Private Limited, will speak on the theme of ‘‘What pulls brand advertisers to Karnataka OOH’'
Sridharamurthy N S, Sr. DCM, Bengaluru Div, SW Railway to address Karnataka Talks OOH
By M4G Bureau - February 01, 2018
Sridharamurthy N S will speak on the theme of ‘How OOH industry can tap into Railway media opportunities’ at the conference to be held at Royal Orchid hotel, HAL Airport Road, Bengaluru on Feb 9
Railways’ Package No. 16 technical bid opening on Feb 21
By M4G Bureau - February 01, 2018
The timeline for submission of bids to Package No. 16 (Mumbai OOH Area) is February 19, 2018. The technical bid opening is scheduled on February 21, 2018
BBMP permits temporary hoardings at a nominal fee
By M4G Bureau - February 01, 2018
Those seeking to install temporary hoardings can approach the concerned BBMP zonal office and apply for permission by paying a nominal fee. The corporation has given the charge of eight BBMP Zones to Joint Commissioners to control the mushrooming illegal flex banners in the city
Bullseye Media takes up ‘Powered By’ sponsorship of Karnataka Talks OOH
By M4G Bureau - January 31, 2018
Karnataka Talks OOH Conference 2018 will be addressed by Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers
Ashish Bajaj, Media Head, Ola to address Karnataka Talks OOH
By M4G Bureau - January 31, 2018
Ashish will speak on the theme of ‘How best can OOH drive brand campaigns in Karnataka – Opportunities & challenges’ at the Karnataka Talks OOH on February 9, 2018
RITES calls for bids to Package No.53 under Eastern Railway Zone
By Ria Banerjee - January 30, 2018
Bidders shall submit their Technical Bid online and if declared eligible by the Authority, the eligible Bidders shall be allowed to participate in the e-Auction in accordance with the Tender document and submit their Financial Bid on the Auction portal
Danone India appoints Taproot Dentsu as its creative partner for Protinex
By M4G Bureau - January 29, 2018
The duo had already worked together to handle the entire brand portfolio for the past one year wherein taking this partnership to the next level was a mutual decision
Draft Punjab outdoor ad policy needs to shed more light on DOOH
By Bhawana Anand - January 29, 2018
The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA; rooftop media opportunities need to be looked into
