OOH News
Hamam Waterproof Saree campaign is the only Indian shortlisted entry at Cannes Lions 2019
By M4G Bureau - June 06, 2019
Unilever Hamam’s Hamam Waterproof Saree campaign has been shortlisted in the category ‘Glass: The Lion For Change’
Transfer of BMC’s Nidhi Choudhari may further delay OOH policy implementation
By M4G Bureau - June 05, 2019
The Ex- Deputy Municipal Commissioner of Brihanmumbai Municipal Corporation (BMC), has been transferred following a twitter controversy
Xiaomi takes on OnePlus in OOH, twitter battlefield
By M4G Bureau - June 05, 2019
Xiaomi has strategically placed its hoarding announcing the launch of its new smartphone right next to the OnePlus 7 campaign with a clever jibe
Havas Group India appoints Shivaji Dasgupta as Chief Strategy Officer
By M4G Bureau - June 05, 2019
Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions
OPPO’s Billion Beats up the World Cup tempo
By M4G Bureau - June 04, 2019
ITW Playworx has initiated a range of promotional activities for the brand including on-ground activities
NDMC calls stop on unauthorised shop signages
By M4G Bureau - June 04, 2019
Market associations have been notified to remove signages in their respective markets that do not comply with the Delhi Prevention of Defacement of Property Act 2007
How BJP went high tech with OOH campaign this election
By Bhawana Anand - June 03, 2019
From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH
Central Railway’s Pune division plans to re-tender Shahir Amar Shaikh Chowk media
By M4G Bureau - May 31, 2019
The authority has reportedly reduced the area for hoardings and issued strict orders for the check of site strength
Shenzhen Atenti Technologies Founder Mac Gangam to conduct DOOH workshop at OAC 2019
By M4G Bureau - May 31, 2019
The workshop will be on Digital OOH hardware selection, installation & software integration
Cadbury adds new flavour to Eid celebrations
By M4G Bureau - May 31, 2019
The brand, along with Ogily, has launched a campaign around the theme of gifting new kinds of sweets as part of Eid festival
