OOH News
RD Outdoor bags sole advertising rights for Magh Mela 2020
By Bhawana Anand - December 17, 2019
Known as Mini Kumbh Mela, the religious congregation, expected to cater approx 4 crore people, offers a bouquet of advertising opportunities for mass brands
‘Stay true to your rural marketing strategy’
By Bhawana Anand - December 16, 2019
Salil Dalal, COO, Emerging India Division, Pidilite Industries underlines the growing significance of rural markets and how OOH amplifies those initiatives
Bandra station up in tender to give away advertising rights
By M4G Bureau - December 16, 2019
Bulk Advertising Rights of Bandra Station for a period of 5 year being offered in the tender
Tender out for Ajmer Railway Station’s sole advt. rights
By M4G Bureau - December 16, 2019
The tender includes media located at the Inside, outside and surroundings of the station
Uber rides on emotional quotient for Uber Auto & Uber Moto
By M4G Bureau - December 16, 2019
First ever marketing multimedia campaigns for Auto & Moto services are expected to launch on OOH soon
MARQUEES awards 11 brands for creating new benchmarks
By M4G Bureau - December 13, 2019
Maruti Suzuki, Xioami, Maggi are to name a few
DAN Data Sciences launches 'Dentsu BrandSense'
By M4G Bureau - December 13, 2019
'Dentsu BrandSense', a Proprietary Brand - Audience Perception Analysis Engine is aimed to bring Behavioural Sciences & Personality Science to the forefront of marketing efforts
OMI bags Global Marketing Excellence Award for Tanishq’s Best Outdoor Campaign
By Ria Banerjee - December 12, 2019
Organised by the World Brand Congress, the recent Global Marketing Excellence Award has awarded the agency for the Best Outdoor Campaign on Location based Marketing
PLAY onboards new creative agency
By M4G Bureau - December 12, 2019
Mirum India has won the creative mandate for PLAY
5G’s emergence to add potential applications in OOH
By M4G Bureau - December 12, 2019
Sophie Harding, Future Director, Mindshare shares consumers’ attitude to emerging areas that 5G will affect, such as virtual reality and visual search.
