OMI bags Global Marketing Excellence Award for Tanishq’s Best Outdoor Campaign
By Ria Banerjee - December 12, 2019
Organised by the World Brand Congress, the recent Global Marketing Excellence Award has awarded the agency for the Best Outdoor Campaign on Location based Marketing
In a recently concluded award ceremony of Global Marketing Excellence, Laqshya Media Group’s outdoor agency arm, OMI has been awarded for the Best Outdoor Campaign for Tanishq in the Location based Marketing category. Organised by the World Brand Congress, the ceremony has honoured the best achievement in the field of marketing across various categories in outdoor vertical.
The OOH specialist agency has been recognised for executing various OOH campaign for the jewellery brand throughout the year that created a top of the mind recall for the brand also added to the impact. The strategic outdoor campaign planning undertaken by the OOH agency to retain the brand’s image has helped to bag this prestigious award.
On this occasion, Naresh Bhandari, COO, OMI, Laqshya Media Group shares, “We are extremely proud to have won the Best Use of Outdoor and Location based Marketing for Tanishq. Every campaign executed by us throughout the year was a great success in terms of visibility. The brand scores high on the Top of Mind Recall as compared to its competitors. Congratulations to Team Tanishq for the combined efforts and for being a valuable partner for us. It is always a pleasure to be associated with them and awards like these are a testimony of this great association. I am sure we will have many more exciting and interesting campaigns to portray in the future too.”