Results For "Laqshya-Media-Group"
103 News Found
Non-metro OOH markets have the potential to attract higher ad spends
In OOH News By M4G Bureau - January 25, 2023
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.
South India Talks OOH Conference today at Courtyard by Marriott, Hebbal, Bengaluru
In OOH News By M4G Bureau - January 20, 2023
The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum
Shalini Sankar, National Head - Business Development, Laqshya Media will be speaking on ‘The Southern OOH Advantage: Factors making OOH the go-to media’
In OOH News By M4G Bureau - January 17, 2023
The session will bring forth the emerging business growth opportunities in the southern OOH markets.
‘Industry growth key to talent acquisition, retention’
In Viewpoints By Rajiv Raghunath - December 23, 2022
Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:
Priyanka and Suresh Raina’s ‘maate’ rolls out its 1st OOH campaign
In Campaigns By M4G Bureau - December 06, 2022
The brand aims to establish itself as a front-runner in the premium baby care segment through increased brand awareness
Priyanka and Suresh Raina’s ‘maate’ signs up Laqshya Media Group as its integrated marketing agency
In OOH News By Rajiv Raghunath - November 03, 2022
Laqshya Media will be entrusted with 360-degree marketing duties, including OOH, TV, print, radio, digital, PR, and live experiences, among others.
Tanishq crafts an immersive experience centre where tradition meets technology
In Campaigns By M4G Bureau - October 19, 2022
Inventech, a Laqshya Media Group Company, executes an integrated campaign including an exclusive tech-experience zone, 3D illusion social media posts, and 3D DOOH for Tanishq in Chennai
Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation
In Campaigns By M4G Bureau - September 21, 2022
The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company
Laqshya Media Group rolls out Santoor campaign in 7 states
In Campaigns By M4G Bureau - September 05, 2022
The 60-day campaign has been deployed on 750 OOH sites in 150 towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu.
Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations
In OOH News By N Jayalakshmi - August 22, 2022
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.