OOH News
Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group
By Bhawana Anand - February 10, 2020
Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers
Mumbai Metro expansion will spur advertising on its networks: Devendra Kumar Sharma, MD, MMMOCL
By Bhawana Anand - February 10, 2020
Metro network is cut out for DOOH expansion, says DK Sharma
Gurbaksh Singh to lead newly launched DAN’S Innovation Lab
By M4G Bureau - February 07, 2020
Led by Gurbaksh Singh, erstwhile chief creative technologist at Dentsu Webchutney, DAN Innovations Lab India will drive solutions for clients keeping creative and tech at its functional core
MediaCom awarded media mandate of Citroen India
By M4G Bureau - February 07, 2020
The account will be managed and supervised from the MediaCom Bangalore office
2nd Transit Media Talks conference gets underway
By M4G Bureau - February 06, 2020
The conference directs sharp focus on transit media growth and its future
2nd Transit Media Talks conference in Mumbai today
By M4G Bureau - February 06, 2020
The conference will feature presentations and discussions on the different transit media formats and how they deliver large audiences to the advertisers
Zenith wins media mandate for HONOR Smartphones
By M4G Bureau - February 06, 2020
This includes the mainline media and digital duties of the brand
JMC requests bids for erecting kiosks across the city
By M4G Bureau - February 05, 2020
Jamnagar Municipal corporation to offer advertising rights on kiosks across designated areas in the city
Key speakers of 2nd Transit Media Talks
By M4G Bureau - February 05, 2020
The show is going to be addressed by a mix of authorities, brand marketers and research analysts
Rural marketing expert Prashant Mandke to address 2nd Transit Media Talks in Mumbai on Feb 6
By M4G Bureau - February 05, 2020
Prashant Mandke will be sharing his perspectives on ‘How bus media can take rural marketing many a mile’
