OOH News
RDN projects will be executed across the country: K Manohar Raja, Executive Director of RailTel Corporation of India
By Pray Jani - February 11, 2020
RDN is ushering in compelling advertising opportunities at the railway stations
Metro station semi-naming rights offer great brand recognition: Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group
By Pray Jani - February 11, 2020
Abhinav urged Railways to offer station semi-naming rights to advertisers
Southern Railway floats multiple tenders for non-digital media
By Ria Banerjee - February 10, 2020
The tender holding rights to be awarded for a period of 5 years
Publicis Groupe appoints Deepak Pant to head ‘Data Science’ Practice
By M4G Bureau - February 10, 2020
He will be in-charge of enhancing capabilities on Measurement, Research, Advanced Analytics and Digital analytics, Data strategy
Radio Mirchi appoints L&K Saatchi & Saatchi as creative & strategic partner
By M4G Bureau - February 10, 2020
The agency is hired to elevate the brand’s properties and guide them strategically with the best in-class creative solutions
HDFC ERGO Health Insurance awards its media mandate to dentsu X India
By M4G Bureau - February 10, 2020
dX–cubic, a dentsu X agency, will handle the media mandate for HDFC ERGO Health Insurance, effective January 2020
‘LIC has been using transit media for over 60 years now’
By Bhawana Anand - February 10, 2020
Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’
New technologies will transform airport advertising experiences: Charu Malhotra, Head - Marketing, Somany
By Bhawana Anand - February 10, 2020
‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’
Stephanie Gutnik to lead NewGen workshop at WOO Toronto Congress
By M4G Bureau - February 10, 2020
Bringing fresh talent into the space is essential for continued innovation, says Stephanie
Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group
By Bhawana Anand - February 10, 2020
Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers
