OOH News
Madison Media, Wavemaker India lead OOH victories at EMVIES 2024
By Sakshi Sanghavi - March 27, 2024
The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22
OOH Academy Nigeria to hold 2nd Location Intelligence Workshop in Lagos on March 28
By Rajiv Raghunath - March 27, 2024
The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions
UB Media takes up title sponsorship of Canadian Out-of-Home Awards 2024
By Rajiv Raghunath - March 27, 2024
We are thrilled to once again play a significant role in driving innovation and progress in Canada, says Michael Minicucci, President & CEO of UB Media
Election campaign spends set to buoy OOH business
By Sakshi Sanghavi - March 27, 2024
BJP appoints Madison Media for media buying ahead of elections, Congress opts for IPG Mediabrands
Eveready Ultima innovation dominates media at Kolkata's Maa Flyover
By Sakshi Sanghavi - March 26, 2024
The innovation executed by GroupM
Amul covers bus shelters with funny puns to showcase their range of cheese products
By Sakshi Sanghavi - March 26, 2024
Amul continues to take the funny and unique route to advertise
OOH clocks 2.1% growth in US, DOOH key growth driver: OAAA
By M4G Bureau - March 21, 2024
65% of top 100 OOH advertisers increased their OOH spend from 2022
FCB Kinnect and Tata.EV break the internet with a thoughtful gesture for Ellyse Perry
By Sakshi Sanghavi - March 20, 2024
The beautiful trophy is made out of the broken glass window
Zitcha to launch digital retail media network across South Africa in partnership with Leroy Merlin
By Rajiv Raghunath - March 20, 2024
Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network
What automation & programmatic mean for OOH
By Rajiv Raghunath - March 20, 2024
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum
